SRTA promotes Sooke

Sooke Region Tourism Association looks to reach every demographic

The mild climate and the incredible wilderness in the Sooke region is bringing tourists to the area from the Northwest United States, across British Columbia and Alberta. Knowing this, the Sooke Region Tourism Association (SRTA) is focussing their marketing efforts in those geographical areas.

“Tourism is the third largest industry in Canada,” said SRTA president Jonathan Heerema. “The economic impact this can have on this country is massive, especially in this community. We have a great tourism product.”

Tourism Victoria’s Paul Nursey stated at the SRTA Annual General Meeting that just a one per cent increase in tourism nationally would generate an eventual return of $817-million once all other follow up financial contacts are worked through. He stressed downturns, significant growth and uncertainty in the tourism sector but stated SRTA memberships make sense and pooling resources works.

Heerema said people come here because they can enjoy the outdoors and be pampered indoors.

Last year, SRTA launched a “You Won’t Be Sorry” video/radio campaign (http://youwontbesorry.com/) which targeted the I-5 corridor between Washington and Oregon. SRTA joined forces with Blackball Ferries, Tofino and Nanaimo to leverage the Sooke region into greater prominence.

“We had a fantastic response,” said Heerema, “the tourism operators said they saw the commercials. There is so much potential there.”

SRTA, said Heerema, is “solely focused on our mandate to bring tourist in from out of town.”

A strong focus on marketing the Sooke region in Alberta is one of this year’s initiatives. SRTA is building a marketing infrastructure, website updates, pop-up banners, new photographs taken by TJ Watt, they are refining the flat map and visitor guide as well as bringing a new perspective to their efforts. Social media will also play an increasing important role and will try to do something fun to reach every demographic.

SRTA has about 40 members and growth is evident each year. Heerema said they have a good board of professionals, committed members with a wealth of knowledge who work together really well.

SRTA receives $20,000/year from the District of Sooke in a Fee for Service grant.

For more information on the Sooke Region Tourism Association go to: www.sooke-portrenfrew.com/ or call Judi at 778-425-2450.

Just Posted

Salmon returning to Sooke rivers and streams

Recent rains just what the salmon needed

Construction of Tim Hortons in Sooke expected to begin in November

The latest announcment calls for the coffee shop to open in July

Jordan river coming back from the dead

Roundtable working to restore salmon stocks

Wheelchairs in bike lanes pilot considered in Victoria

Motor Vehicle Act currently prohibits mobility scooters and wheelchairs in bike lanes

On-site installation begins early next month for Victoria bridge project

Project manager says construction is on track for March 2018 completion

Oak Bay Marina’s Leaderboard keeps fisherman in competition for the biggest catch

‘It’s a fun competition and fishermen love a chance to brag a little bit.’

Surf group winning the war on plastic bags

The Tofino Co-op will no longer provide plastic bags, following in the footsteps of the Ucluelet location that already made the change earlier this year.

All three victims identified in Fernie arena ammonia leak

Wayne Hornquist and Lloyd Smith were from Fernie and Jason Podloski from Turner Valley, Alta

Having a Happy Halloween at Galey Farms

Galey Farms has become synonymous with Halloween on the Saanich Peninsula. The… Continue reading

Screamfest expected to scare up 1,400 at Claremont school

School fundraiser has marched through for Saanich seven years

B.C. woman plagued by bedbugs on airplane not surprising, says expert

Heather Szilagyi was on a British Airways flight when she noticed bedbugs crawling out of the seat

4 B.C. prisons install body scanners to combat drug smuggling

The scanners are aimed to combat the smuggling of contraband including weapons and drugs

Outspoken Mountie assigned to admin duties for refusing to shave goatee

The 15-year veteran of the force said he believes the RCMP is targeting him

Victim in fatal ammonia leak remembered for his passion and smile

Friends and colleagues remember Lloyd Smith as someone who was always willing to help people

Most Read