Linda Ferguson shares a passion for fashion

Sooke fashionista wins yoUnlimited Award for style

Linda Ferguson knows a lot about fashion.

Linda Ferguson is a woman of style. She is known in the Sooke community for her clothing line of very wearable and age- appropriate fashions and in the broader southern Vancouver Island region for her expertise on how to dress.

On February 27, Ferguson was honoured with a yoUnlimited Unlimited Woman Awards for Style. Style in her community, personal and business life. She doesn’t know who nominated her but is thrilled with the award.

Style, said Ferguson, is something we all have, and some just do it better than others.

“It’s confidence, it’s not about age or size,” she said.

Apart from the clothing she designs, makes and sells, she is also a fashion wardrobe consultant and a speaker. She loves teaching women how to dress for their age and stage of life. She has a series of seminars she does, one called “From Frump to Fabulous” where she teaches women how to base their clothing decisions and fashion on line proportion and balance. Another seminar is all about looking professional in the business world.

“Women, once they hit 50, hit a wall and stagnate,” said Ferguson. That’s where her expertise comes in. She said no woman should be trying to dress like her daughter and often it is the fear of getting older that leads to poor fashion choices and that sends out the wrong message.

“This is where a woman should embrace all the things she has accomplished with style and elegance.”

Ferguson is also the main Sooke organizer for the annual Shoebox Project which gives women in shelters and transition houses a few nice body care and personal gifts.

“Things like that change a woman, “ she said. “It’s how you feel about your self and knowing you have value. It empowers.”

Now, with years of fashion experience behind her, Ferguson is transitioning  and planning for the future. She has a wealth of experience and wants to expand and push her boundaries, help younger women and try something else. She is bringing in a line of skin care products (Rodan+Fields) and will continue with the clothing line although in a more selective way.

Whatever she does, it all comes down to helping women rise and shine — and that’s a very stylish woman indeed.

Linda Ferguson can be contacted at led@lindafergusondesigns.com .