The decision to get some television coverage for Sooke through "Insights," a program hosted by NFL former football player Terry Bradshaw, sounded like a great idea to council at first but in the end it fizzled.
At the regular council meeting on March 12, Mayor Wendal Milne and council decided to look into the idea further. The cost would have been $24,800 to feature Sooke in a five-minute video to be aired on American stations. Milne, said at the time that Mike Hicks, regional director for the Juan de Fuca Electoral Area, might be amenable to taking part in the venture to the tune of $8,000. Other funds would come from the budget of the Sooke Economic Development Commission. There was discussion on using the money earmarked for the TSN coverage of the Sooke Subaru Triathlon for the Terry Bradshaw segment instead.
On Tuesday, March 13 a special council meeting was held and council voted to go ahead with the proposition.
That's when the idea started to come apart at the seams. Members of public stated they didn't have any input and this was flying in the face of Milne's election platform, which was to cut spending at the municipal level.
In considering the idea of coverage on the Terry Bradshaw show, Milne said he was in favour of "growing Sooke" and the program would likely get seen by retirees in places like Saskatchewan. He said he wanted to make people aware of Sooke and convince them to relocate here. He said he felt it was the right thing to do, but he couldn't know what the end benefit would be.
In the end, after taking the public's comments into consideration the contract was not signed by the District of Sooke and the issue was dead.