Rock the Shores gears up to take over the lower fields of West Shore Parks and Recreation this Friday through Sunday.

Three days of rock in Colwood

Rock the Shores kicks off Friday at West Shore Parks and Recreation

Get ready to rock this weekend as Rock the Shores prepares to take over the lower fields of West Shore Parks and Recreation.

In its fifth year, the music festival returns to a three-day format, running July 22 to 24. New this year is the Seven Mile Social, a Friday showcase of Vancouver Island acts.

Local talent performing includes Metchosin’s Jesse Roper, Langford-based Malahat, Current Swell and many others.

Gates open at noon, with headliners hitting the stage at 9:30 p.m. on Friday and Saturday and 8:30 p.m. on Sunday.

With thousands expected to attend, for at least a portion of the weekend, traffic heading into and exiting Colwood is expected to be heavy throughout the weekend.

With limited parking on site – priority is given to those requiring accessible parking or other assistance – organizers urge festival goers to find alternative transportation to the venue. Options include ride share or carpooling programs, public transit or taxi services.

In an effort to help reduce traffic congestion, the festival will also provide a bike check lock up area, which gives cyclists priority entrance to the site.

B.C. Transit has also added additional buses to routes to and from West Shore Parks and Recreation. For more information go to bctransit.com/victoria/home.

katie@goldstreamgazette.com