Editorial: Getting our attention

Editorial offers some tips on how to get your event into the paper

The new year is always a good time to remind people how they can get the ear of the local newspaper editor.

Most organizations have events they want to publicize and the local paper is often the best place to do so.

The Sooke News Mirror has a number of places where you can contribute your ideas, photos and stories. Ideas and comments are best placed in the Letters to the Editor; photos can be submitted for Reader’s Photo of the Week and stories can be sent to the editor via e-mail, phone or in person. Social media is also available for use, the Sooke News Mirror does have a Facebook page. Use it.

If you have a write up on your event, don’t hesitate to submit it. We accept submissions but request they not be longer than 500 words and not contain a list of thank you’s. They will be edited. It may not get into the paper as is, but it will alert the newspaper to the event and perhaps a reporter can be dispatched. We do as much as we can, but if we do not have the information, we won’t know about it, especially for school events, and we cannot attend everything.

We try to highlight all aspects of the community but to do that we need your input, whether it is sports, arts, or news related. Give us a call and we will do the best we can to help promote your event. But, it should be remembered that the newspaper is a business and some give and take is required.

We value our regular contributors and encourage you to keep us informed so we can inform others.