Mastermind Toys is set to open a new location in Langford later this month, the company is opening 12 new stores across Canada this year. (Photo courtesy of Mastermind Toys)

Mastermind Toys is setting up shop on the West Shore

Company plans to open store on Oct. 21 at Westshore Town Centre

A new toy store will be setting up shop on the West Shore.

Mastermind Toys will be opening at the Westshore Town Centre with a target opening date of Oct. 21. The store will be located on the exterior of the shopping centre next to Carter’s OshKosh.

Since 2011, Mastermind Toys has opened 50 stores across the country in British Columbia, Alberta, Ontario, Manitoba, Saskatchewan, New Brunswick and Nova Scotia. By the end of 2017, the company will have opened 12 new locations for the calendar year, including the roughly 5,000-square-foot Langford location.

“From our expansion into Eastern Canada, to the relaunch of our website, 2017 has been a banner year for Mastermind Toys,” said Jon Levy, chief toy merchant, CEO and co-founder of Mastermind Toys. “Mastermind continues to meet the increasing demand for high-quality specialty toys and children’s books in under served markets, and we look forward to introducing our brand to more and more Canadian families as the company continues to grow.”

Beth Merrick with ZAZOU Communications said the company understands how technology is advancing but sees traditional play and screen time co-existing.

“Mastermind Toys has been in business over 30 years and we know the way kids play. There have always been alternatives to traditional toys. When video games first came out, there was a belief that would be the end of traditional toys,” Merrick said.

“Many kids spend a lot of time playing video games, yet the toy industry continues to grow every year. Plus, many families are concerned about kids spending too much ‘screen time,’ and have been pushing back by encouraging their kids to play with quality, educational toys and books. We believe that time spent on the screen does not exclude traditional play for kids, so we actually see the two co-existing in the market place … and a number of our toys integrate traditional play with screens.”


Like us on Facebook and follow us on Twitter

jessica.fedigan@goldstreamgazette.com

Just Posted

Check out what’s happening in Greater Victoria this weekend

From swimming championships to Oak Bay Light Up, there’s plenty to keep you busy this weekend

VicPD chief rescues lost $10 bill in downtown Victoria

The note was promptly returned to its owner unharmed

Port Renfrew gets $89,000 grant to build staircase, trail

Rural Dividend grant awarded by province

Island champion volleyball team heads for provincials Wednesday

What Oak Bay High lacks in volleyball experience the make up for in athleticism and competitiveness

Duncan man faces numerous charges following Sooke Rd. crash

RCMP found alcohol and a loaded hand gun at the scene

Victoria Royals giving a boost to fund inspired by Tragically Hip singer

Downie Wenjack Fund recipient of funds raised starting at tonight’s WHL game vs. Seattle

BC Ferries vehicle traffic last summer was best ever

CEO says positive results reduce future pressure on fares

Dead rats on doorstep greets Summerland mayor

Two rodents have been delivered to Peter Waterman’s doorstep

False killer whale ‘Chester’ dies at Vancouver Aquarium

He was found stranded near Tofino in July 2014 and only had a 10 per cent chance of making it at the time

Panda picks Argonauts for the win

Giant panda at the Toronto Zoo picks Argos to win Grey Cup on Sunday

Black Friday fervour wanes as some consumers, retailers shun practice

Some businesses are choosing to opt out, while some shoppers are turning to buying online

Stay safe on B.C. roads this holiday season

RCMP warn drivers to plan a safe ride home or suffer the consequences this holiday season

Trudeau apologizes to excluded residential school students

PM makes statement to former students in Nfld who were left out of previous compensation, apology

Most Read