Quality Foods is expanding to View Royal.
QF has a well-established presence on Vancouver Island with 10 grocery stores north of the Malahat and another in Powell River.
It opened its QF West Shore location in Langford, its first foray into the Capital Region, in July 2014.
The new 45,000-square-foot QF View Royal location on Helmcken Road raises the store count to 13.
Founding partner Ken Schley anticipates that it may potentially appeal to residents beyond the Western Communities.
“With our close proximity to Victoria General Hospital, we feel that a more diverse group of people will have the opportunity to experience our unique brand of grocery retailing, and hopefully continue to shop with us over time,” he said.
The grand opening for QF View Royal is Feb. 25 at 10 a.m.
A special sneak preview evening is planned for Feb. 24 for seniors and those with mobility issues.