The Sooke Harbour Resort & Marina is under new management but residents won’t notice much difference aside from seeing more tourists in town, said Michael Anderson, president of True Key Hotels & Resorts who are behind the takeover.
True Key is based out of Radium Hot Springs in B.C., and Sooke Harbour is the fourth resort they’ve added to their portfolio since going into business seven years ago.
“In our view there’s untapped opportunity to further develop the rental program and rental business that exists here,” said Anderson.
Working together with the Sooke Region Chamber of Commerce, Sooke Region Tourism Association, fishing guides and other activity providers, Anderson said they hope to develop new products and packaging to entice newcomers to the area.
“We have a very extensive database of individuals who stay in these types of resorts and these types of destinations that we’ll be marketing to so we’re going to bring a whole new group of people,” he said.
“I think that’s good for Sooke and for people who many not have considered coming here before.”
Small changes that the new team is implementing include Starbucks coffees in all the rooms, and new spa-quality amenities in the bathrooms. Existing management and staff are staying, and there may be job opportunities opening up in the future as well, said Anderson.
“Our focus at the moment is getting in tune with the operation, and sales and marketing.”
True Key also owns hotels and resorts in Radium Hot Springs, Harrison Hot Springs and Parksville.