Michael Anderson sees management changes at the Sooke Harbour Resort & Marina as positive for Sooke and the resort.

Resort under new management

True Key to run operation

The Sooke Harbour Resort & Marina is under new management but residents won’t notice much difference aside from seeing more tourists in town, said Michael Anderson, president of True Key Hotels & Resorts who are behind the takeover.

True Key is based out of Radium Hot Springs in B.C., and Sooke Harbour is the fourth resort they’ve added to their portfolio since going into business seven years ago.

“In our view there’s untapped opportunity to further develop the rental program and rental business that exists here,” said Anderson.

Working together with the Sooke Region Chamber of Commerce, Sooke Region Tourism Association, fishing guides and other activity providers, Anderson said they hope to develop new products and packaging to entice newcomers to the area.

“We have a very extensive database of individuals who stay in these types of resorts and these types of destinations that we’ll be marketing to so we’re going to bring a whole new group of people,” he said.

“I think that’s good for Sooke and for people who many not have considered coming here before.”

Small changes that the new team is implementing include Starbucks coffees in all the rooms, and new spa-quality amenities in the bathrooms. Existing management and staff are staying, and there may be job opportunities opening up in the future as well, said Anderson.

“Our focus at the moment is getting in tune with the operation, and sales and marketing.”

True Key also owns hotels and resorts in Radium Hot Springs, Harrison Hot Springs and Parksville.

Just Posted

Tips from BC Ferries for travelling this Canada Day long weekend

Tips from BC Ferries for smooth sailing this Canada Day long weekend

Jordan River is his home and he’s working to save it

Wayne Jackaman’s own mining background put to use to help save Jordan River

Victoria teen killed by falling tree remembered as hero

Tai Caverhill was the first to spot the tree falling towards him and his friends

Langford liquor store targeted by thieves twice in one night

West Shore RCMP seek to identify break and enter suspect

Video shows fireworks shot at swan in Alberta

Alberta Fish and Wildlife is investigating the incident in Grande Prairie

WITH VIDEO: Two endangered marmots released on Vancouver Island

With three new pups born in May, two more Vancouver Island Marmots… Continue reading

Surrey RCMP raises Pride flag amid din of protesters

There were about 30 protesters on either side, and 20 Mounties doing crowd control

Should B.C. get rid of Daylight Saving Time?

The province wants to know, as state governments down south make the move

Air Canada reviewing how crew left sleeping passenger on parked plane

In a Facebook post, the woman said she woke up ‘all alone’ on a ‘cold dark’ aircraft

Canadians crash out of Women’s World Cup in 0-1 loss to Sweden

Canada missed a chance to tie the game on a penalty shot

Four-year-old boy assaulted at B.C. soccer game

It happened at a weekend tournament in Ashcroft

Two bear cubs saved near Revelstoke after mother hit by car

Conservation officers trapped the cubs and transported them to a wildlife sanctuary

Heroism medal for B.C. woman who tried to save wheelchair-bound man stuck on rail tracks

Julie Callaghan awarded Carnegie Medal from U.S.-based foundation for ‘extraordinary heroism’

Most Read