A Rona store in Penticton. (Google Street View)

Rona’s ‘truly Canadian’ ads are inaccurate, watchdog says

Ads Standards points out U.S.-based Lowe’s acquired Rona in 2016

The advertising industry’s self-regulatory body says Rona Inc.’s “truly Canadian” and “proudly Canadian” store signs are inaccurate, since the company has been acquired by a U.S. firm.

Ads Standards says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores.

In May 2016, North Carolina-based Lowe’s Companies Inc. acquired Rona, which was founded in 1939 in Canada.

The council and later an appeal panel decided the “truly” and “proudly” Canadian claims “conveyed an inaccurate general impression” of Rona being Canadian-owned and controlled.

The council says Rona stated it “strongly disagrees” with the conclusion.

Rona says its “entire history is rooted in Canada” and its head office is located in Boucherville, Que.

The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Antibody tests could be the next step in fighting COVID-19, Island doctor says

The blood test could show if a person is recovering or has recovered from the virus

Greater Victoria resident shares joy in horseshoe pitching competitions from home

Horseshoe Pitching Online offers everyone the chance to compete

Life mimics art for actors in play about pandemic

Performers from Oak Bay theatre school see parallels with recent play based on 1918 Spanish flu

“Isolation is normal for us,” says Saanich dad with cystic fibrosis

Gordon Head man says now’s the time to approve life-saving cystic fibrosis drug

Victoria business still busy as people turn to books while in self-isolation

Russell Books says certain genres have gained popularity during COVID-19

COVID-19: A message from the publisher

We will be making some changes to our print editions during these unprecedented times

COVID-19 world update: Enforceable quarantine in NYC?; France orders 1 billion masks

Spain warns EU’s future at stake; New York governor calls Trump’s idea ‘federal declaration of war

B.C. is seeing the highest rate of COVID-19 recovery in Canada, and there’s a few reasons why

British Columbia was one of the first to see rise in COVID-19 cases, and has also switched up testing

B.C. COVID-19 cases rise 92 to 884, one more death, 81 in care

Outbreak action underway in 12 long-term care homes

B.C. veterinarians want to smooth the fur of COVID-19-worried pet owners

Vets expect to continue giving your fur buddies the help they need while social distancing

B.C. VIEWS: Small businesses need our help

Just as integral in neighbourhoods in Vancouver and Surrey as they are in Prince George or Kelowna

‘Tremendous’ response from blood donors has supply keeping pace with demand

About 400,000 of Canada’s 37 million residents give blood on a regular basis

Most Read