Sooke Region Chamber of Commerce celebrates women entrepreneurs

Special tea planned for March 6 to mark International Women’s Day

By Kerry Cavers

March 8 is International Women’s Day. It is a day to celebrate the social, economic, cultural and political achievement of women.

And there are many women Sooke womn making huge contributions to our local economy that deserve to be celebrated.

The Sooke Region Chamber of Commerce is proud to report that roughly 45 per cent of its members are businesses owned or operated by women.

There are many other great businesses in Sooke that are the result of the blood, sweat and tears of the women of this town.

One such force to be reckoned with is breakthrough expert, philanthropist and author, Jo Dibblee.

Dibblee is committed to helping women move out of the shadows of the past and into triumph in life, love and business.

After more than 20 years of success, leadership, and recognition in corporate Canada and beyond, Dibblee took the leap of faith to build her own business in 2001.

In discussing International Women’s Day with Dibblee and the theme this year of #PledgeForParity, I asked her thoughts on why there is still an earning gap.

“In my experience, women struggle with two main issues when it comes to pricing and growing their business,” Dibblee said.

“First, many Canadian women have been taught to be accommodating and avoid offending others which impacts pricing of their product or service; it is priced in such a way so as not to offend or put off.  In pricing their product or service too low, women inadvertently dilute their value, their offering, and their credibility in the market place.

“Second, many women are risk adverse when it comes to growth. At times we may suffer from a love affair with perfection creating analysis paralysis which directly prohibits growth.”

Despite the fact women are starting businesses three to one of their male counterparts and they now own one-third of Canadian companies, women still lag behind in earnings by approximately 20 cents on the dollar.

As business owners we are perpetuating this problem because we set our own pricing. And women tend to set a lower price.

To close the current financial gap, women entrepreneurs must become comfortable, confident and command their worth.

The Sooke Region Chamber of Commerce will be hosting its second annual afternoon tea at the Sooke Harbour House on March 6 in celebration of its many women in business.

As a group, Sooke’s female entrepreneurs have begun to rally around each other to become leaders and agents of change in our town. The event is open to all and is a great opportunity to network and build your entrepreneurial support system. If you would like to join us, tickets can be purchased online at the chamber’s website.

If you would like be part of the solution to closing the gap, Dibblee will be presenting A Frock-alicious Life is Calling at Tigh-Na-Mara Resort in Parksville on May 13 to 14.

An event not to be missed, this two-day program is designed to prepare women to take inspired, accountable action.

During this event attendees will be served relevant and practical tools, tips and strategies to see immediate impact and results.

If you are a smart, driven entrepreneur, intrapreneur, or small business owner who has big plans to push your business, career or life forward but are struggling to keep all the balls in the air then this event is for you. You can register for her event at frock-off.com.

You too can be part of the solution. Support women in business. Shop Local.

•••

Kerry Cavers is president of the Sooke Region Chamber of Commerce.

 

 

Just Posted

Designs for Johnson Street Bridge waterfront areas hit delays

Upgrades to the Songhees Park, surrounding area being presented Thursday

Saanich’s 20-year-old acting mayor encourages other young people get involved in politics

There is a ‘hunger for young voices’ in politics right now

Personal health scare inspires Sidney’s newest gym

Arne Jackson said the scare was a ‘wake-up call’

Victoria’s Belfry Theatre hosts its first ‘relaxed performance’ for a diverse audience

Performance of Every Brilliant Thing is first to pilot the option

VIDEO: B.C. couple creates three-storey ‘doggie mansion’ for their five pups

Group of seven, who Kylee Ryan has dubbed as the ‘wandering paws,’ have a neat setup in Jade City

12 Sooke events to get you into the holiday spirit

From a Santa parade to classicial music, Sooke has it all

MacKinnon powers Avs to 5-4 OT win over Canucks

Vancouver battled back late to pick up single point

Poole’s Land finale: Tofino’s legendary ‘hippie commune’ being dismantled

Series of land-use fines inspire owner Michael Poole to sell the roughly 20-acre property.

Port Alberni mom takes school district to court over Indigenous smudging, prayer in class

Candice Servatius, who is an evangelical Christian, is suing School District 70

Family of B.C. man killed in hit-and-run plead for tips, one year later

Cameron Kerr’s family says the driver and passengers tried to cover their tracks

Princeton couple pays for dream vacation with 840,000 grocery store points

It’s easy if you know what you are doing, they say

Chilliwack family’s dog missing after using online pet-sitting service

Frankie the pit bull bolted and hit by a car shortly after drop off through Rover.com

B.C. wildlife experts urge hunters to switch ammo to stop lead poisoning in birds

OWL, in Delta, is currently treating two eagles for lead poisoning

Most Read