Loyalty reward points will remain off limits for B.C. shoppers buying prescription drugs.

Loyalty reward points will remain off limits for B.C. shoppers buying prescription drugs.

Supreme Court upholds ban on B.C. pharmacy reward points

Regulators consider prescription incentives a health risk

Shoppers in B.C. who love to collect Air Miles or other loyalty reward points when they fill prescriptions are out of luck.

A ban on pharmacies offering loyalty rewards or other incentives on prescription drugs will remain in force after the Supreme Court of Canada refused to hear an appeal filed by major retailers.

The College of Pharmacists of British Columbia passed a bylaw banning incentives such as redeemable points on the grounds that the practice is unethical, unsafe and unprofessional because patients can be tempted to buy drugs they don’t need.

“Pharmacists are medication experts, and sometimes the right thing for them to do is not dispense a drug,” said college registrar Bob Nakagawa. “A patient’s motivation to collect redeemable points may inappropriately encourage drug use and can put their health at risk.”

One of the objections raised by the college was that insured patients who don’t pay out of pocket might continue to refill a prescription after they no longer need it just to collect more points and the unneeded drugs may be abused or diverted to the illegal drug trade.

Incentives have long been forbidden on methadone prescriptions as well as any Pharmacare-covered prescriptions.

The ban was challenged by Sobeys, which owns Safeway and Thrifty Foods stores, on the basis it was an unreasonable restraint, with no evidence of any harm to consumers.

A B.C. Supreme Court  judge originally overturned the ban as having been too broad, but the B.C. Court of Appeal sided with the college in January. The ban has been in force since then.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Ownership of SISȻENEM — also known as Halibut Island located east off Sidney Island — has transferred to W̱SÁNEĆ Leadership Council after The Land Conservancy of British Columbia (TLC) had purchased the island for $1.55 million. (The Land Conservancy/Submitted)
SISȻENEM (Halibut Island) transfers to W̱SÁNEĆ Leadership Council under historic agreement

The Land Conservancy purchased the 9.67-acre island for $1.55 million with help from unnamed donor

Landis Carmichael is the Goldstream Gazette 2021 Local Hero as the Emergency Services Award winner. (Photo courtesy Landis Carmichael)
29-year-old firefighter has spent almost half his life with Langford department

Landis Carmichael is the 2021 recipient of the Emergency Services Award

Shannon Davis, manager at Sidney’s Star Cinema, holds up the largest available bag of popcorn available for sale at the theatre. It also also sells four smaller sizes in generating revenue following its closure last fall because of COVID-19. (Wolf Depner/News Staff)
Sidney theatre fills bottom line with popcorn sales

Theatre applying to return to doing our household-only private rentals

Karen DeCicco and Darren Russell have been named principals of the Sooke School District’s two newest schools, both under construction in Langford. DeCicco will lead Pexsisen Elementary while Russell will be at Centre Mountain Lellum Middle School, both starting in spring of 2022. (Courtesy Sooke School District)
Principals named for new Langford schools set to open in 2022

Sooke School District tabs veteran educators with strong track records on the West Shore

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the B.C. legislature. (B.C. government)
B.C. reports 10 additional deaths, 395 new COVID-19 cases

The majority of new coronavirus infections were in the Fraser Health region

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of Feb. 23

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

(Black Press Media File Photo)
POLL: Are you struggling with Greater Victoria’s cost of housing?

While Victoria remains one of the most expensive cities in the country… Continue reading

The BC Prosecution Service announced last year that it was appointing lawyer Marilyn Sandford as a special prosecutor to review the case, following media inquiries about disclosure issues linked to a pathologist involved in the matter. (Black Press Media files)
Possible miscarriage of justice in B.C. woman’s conviction in toddler drowning: prosecutor

Tammy Bouvette was originally charged with second-degree murder but pleaded guilty in 2013 to the lesser charge

A kid in elementary school wearing a face mask amid the COVID-19 pandemic. (Metro Creative)
Union asks why an elementary school mask rule wouldn’t work in B.C. if it does elsewhere

B.C. education minister announced expansion of mask-wearing rules in middle, high school but not elementary students

A pharmacist prepares a COVID-19 vaccine at Village Green Retirement Campus in Federal Way on Jan. 26. (Olivia Sullivan/Sound Publishing)
Canada approves use of AstraZeneca’s COVID-19 vaccine

The country joins more than a dozen others in giving the shot the green light

Nanaimo Ladysmith Public Schools is preparing a rapid response team proposal for submission to the B.C. Ministry of Education. (Chris Bush/News Bulletin)
Nanaimo school district chosen as Vancouver Island’s COVID-19 rapid response team

Team to consist of SD68 and Island Health staff, according to B.C. Ministry of Education

A new survey has found that virtual visits are British Columbian’s preferred way to see the doctor amid the COVID-19 pandemic. (Unsplash)
Majority of British Columbians now prefer routine virtual doctor’s visits: study

More than 82% feel virtual health options reduce wait times, 64% think they lead to better health

Ella Donovan with mom Tina outside Fuller Lake Arena before heading onto the ice for practice. (Photo by Don Bodger)
Young Ladysmith skater watches and waits in battle against cancer

Ella Donovan’s tumour began a tumultuous time, but community support eased the burden

Most Read