The Capital Regional District Traffic Safety Commission has launched a new campaign to address the risks associated with drug impaired driving in B.C.
Young videographers and schools will have the opportunity to provide creativity, insight and technical skills into creating compelling videos aimed at raising awareness.
As part of the commission’s Don’t Drug and Drive video contest, the creators of the best 60-second video ads will win their choice of a MacBook, a Surface Pro tablet, or an iPad Pro, as will the school whose students submit the most entries.
“Young people can provide important insights into societal challenges,” says CRD Traffic Safety Commission chair Colin Plant, who is also a teacher.
“The commission believes that inviting our region’s youth to come up with messages that resonate with their peers is an effective way to reduce the increasing numbers of deaths and injuries resulting from crashes caused by drivers who were high .”
While drunk-driving crashes continue to decrease, police throughout the CRD are reporting a steady increase in the number of drivers impaired by drugs, something which they worry will become even more common once marijuana is legalized.
The video contest is open to young people who are residents of the CRD, in two age groups – 18 and under, and 19 to 25.
For complete contest rules, go online to crdftrafficsafety.ca. The deadline for entries is May 19.