Sooke B.C. Liquor Store acting supervisor Kelly Avila makes friends with teddy bears available in the Share-a-Bear campaign. For a donation of $11.70, customers get two teddy bears – one they get to take home and a second that gets donated to charity. (Kevin Laird/Sooke News Mirror)

Share a bear for holiday cheer

B.C. Liquor stores launch Christmas teddy bear campaign

If you’re planning a trip to the liquor store this holiday season, consider picking up a couple bears.

B.C. Liquor stores across the province, including Sooke, are taking part in the annual Share-a-Bear campaign.

The campaign has been around since 1989, and for $11.70, customers get two teddy bears – one they get to take home and a second gets donated to a local charity

More than 670,000 stuffed bears have been given to charities throughout the province since the program began.

“B.C. Liquor Stores teams are proud to have distributed more than 22,000 donated bears last year,” Jonathan Castaneto, director, store operations, B.C. Liquor stores, said.

“They brought smiles to the faces of needy children all over the province.”

This year’s bears come in black and tan, each wearing a plaid bow tie and imprinted with a maple leaf on their paw. Customers also have the chance to enter a draw to win a larger version of the Share-a-Bear, as two winners will be drawn at each of the 197 B.C. Liquor Stores.

Employees at each B.C. Liquor Store choose the groups and charities to support, to demonstrate their commitment to social responsibility in the communities they serve around the province. Sooke’s charities this year include B.C. Ambulance, Sooke Family Resource Centre, and the Sooke Food Bank.

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