Daniel Frankel, Tap and Barrel Group and Brewhall. Lia Crowe photography

Daniel Frankel taps into the Vancouver restaurant scene

Business and hospitality with Tap and Barrel Group owner

  • Mar. 22, 2021 7:30 a.m.

– Story by Joe Leary Photography by Lia Crowe

According to the old William Edward Hickson proverb, “If at first you don’t succeed, try, try again.” But you could also add in: don’t be afraid to alter course along the way if need be. Daniel Frankel is a testament to this.

As founder and CEO of the Tap & Barrel Group, the ever-engaging and extremely likeable restaurateur has certainly experienced the ups and downs of business during his varied work life. And with a family history within the restaurant industry, one might assume it was anticipated that Daniel would follow down that same path.

“No, never at all,” he says, emphatically. “We came here from Israel in 1979 and at that time the urban planning landscape was changing. My dad—a New York boy—was a serial entrepreneur with several quick-service restaurants under his belt in Israel. My uncle in Vancouver called and told him about a project he was working on called Bridges on Granville Island. The area was changing from all industrial to a hospitality hub with shopping, artists, artisans and restaurants. It was a struggle in Israel and my dad was encouraged to come to Vancouver.”

Suddenly, an idea was in motion but not necessarily in the young Frankel’s mind at the time.

Once in Vancouver and following an early venture operating an ice cream cart, Daniel pursued film studies at Western University.

“I wanted to get into storytelling,” he says. “I really enjoyed the medium of film as you have sight, sound and a great reach, as well as the ability to tell stories. At Western, a few buddies and I made some short films for a closed-circuit campus network before moving to California where I did some editing and PA work.”

Moving back to Vancouver, he eventually met Larry Sugar, his soon-to-be business partner and mentor.

“Larry became my partner in a few ventures and my goal then was to produce episodic television; looking to do whatever the heck I could get paid for and what I could get off the ground.”

It was a veritable mélange of vision and he worked on a naked cooking show called Barely Cooking, a music show for then VTV (now CTV 9) and a few corporate reels.

“Then Larry and I started a format called Pitch-Off before Dragon’s Den became a thing. We launched it as a feature event of the Vancouver Film Festival. The goal was to turn that into an entity on its own but it was very tough.”

Eventually, Daniel was shown an ad in the Westender Newspaper; it was a request for proposals for a coffee shop at the Coal Harbour Community Centre. At that point, he recalls, he’d gone a few years making very little income in the Vancouver film and television business. He submitted a 12-page proposal and won the public tender.

In life, timing is everything—both good and bad—and in this case, it was the latter.

“This was my first attempt in the hospitality industry, selling coffee, ice cream and sandwiches,” he says. “My girlfriend and I made it all ourselves, waking up at 5 am and opening the doors at 6:30; doing our own accounting and driving to Costco for supplies. Then we woke up and saw the first plane crash into the World Trade Centre on 9/11. Suddenly nobody was going out and everybody was in shock. Our business was absolutely dead for months after that.”

After a lengthy struggle, Daniel saw another public tender, this time for Harbour Green Park, that would eventually become The Mill restaurant. By then doubts about his restaurant future had set in.

“I was tired of mediocrity and I realized that I wanted to do something of value,” he says. “You’re only here for a short time and you want to have something of impact and live a life worth living. That’s what it came down to. I wasn’t happy with my output.”

Future hospitality ventures came and went, but eventually it became apparent that a restaurant group was starting to take shape.

Today, Frankel’s empire boasts an impressive portfolio of establishments encompassing six locations, including three Tap & Barrel venues, Tap Shack, Bridges on Granville Island and Brewhall, with more plans in play.

“It was a 10-year education for me and your failures are the tuition you pay for that education,” he says. “In 2001, we opened up in Coal Harbour and 2011 was the RFP for Olympic Village. Over those 10 years, I failed and I succeeded, and it was an extraordinary lesson.”

By 2011, he realized he needed to pivot.

“Every once in a while you hit a fork in the road and you have an opportunity to draw up the blueprints of your life. In 2011, I put in the application for Tap & Barrel. It was then called The Village Kitchen as I just made up some name to submit as a placeholder. Everybody was telling me I was crazy because the City of Vancouver had gone bankrupt on Olympic Village and the area was an absolute ghost town.”

But the rest is history.

Embracing the community, the Tap & Barrel Group takes great pride in serving local craft product from beer to wine and spirits.

“We support local farms, local artisans and local artists, and our mandate is to create something sustainable that we can take pride in. I hear the root word ‘organism’ in organization. It has to be sustainable. I’ll consider myself successful when I’m rendered obsolete. I’m really just a curator. My team is way smarter than I am. I can see the vision and my role is to empower them.”

That said, a worldwide pandemic certainly threw the entire industry a curveball. “Prior to COVID-19, we were on an incredible run,” Daniel says. “Two years ago I purchased Bridges and we opened Brewhall—we were on a great roll. We had three new deals, two of which we announced at our annual leadership summit in March right before the pandemic. A week later we hit a wall. Our sales went down 35 to 40 per cent, and at the time I thought it couldn’t get any worse than this. I had a friend who said that in China revenue was down 90 per cent. It was dismal but at least we had some heads up and could do some business projections. A month later we were down 50 per cent and already seating every other table. Literally, on March 15, we made the call to shut down that night at 10 pm—a week prior to the provincial health order mandating restaurants to close.”

The pandemic also took a toll on the team in which he takes such incredible pride. “In 2019 we were pushing close to 1,400 staff on payroll, company-wide in the peak season. We were at about 700 this summer…this winter, we are down to about 350 staff.

Unfazed and undaunted, Daniel ponders the day when “normal” resumes and he repeats his daily mantra as a reminder: “I am to be of service to everyone in my sphere of influence every day.”

Despite all the hurt COVID-19 threw his company’s way, he remains focused and fixated on better days ahead.

“Stars shine brightest in the darkest moments,” he adds. “We will emerge from this stronger, wiser and better versions of ourselves.”

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

BeerBusinessDiningFood and Drink

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

This stretch of Highway 14 on Parkinson Hill near Port Renfrew is undergoing reconstruction following a road washout in 2018. (Ministry of Transportation photo)
22-hour Highway 14 road closure planned for Wednesday

Closure needed to install a temporary bridge structure near Port Renfrew

An Extinction Rebellion Vancouver Island (XRVI) climate change event in 2019 saw a large crowd occupy the Johnson Street bridge. Black Press File Photo
Extinction Rebellion activists march from Vancouver to Victoria this weekend

The four-day trek ends at the B.C. legislature Monday, protest province’s environmental policy

At Tuesday’s Sooke council meeting, RCMP submitted a record showing the types of calls and incidents that were investigated within the district, which included a comparison from February 2021 to February 2020. (Black Press Media file photo)
Crime and calls to Sooke RCMP on the decline in February compared to 2020

Sooke RCMP share February investigation statistics

The hiring of out-of-province workers by the Canadian Red Cross to staff the vaccination centre in Langford has raised eyebrows. (Black Press Media file photo)
Red Cross hires out-of-province workers to staff Langford vaccination centre

Staffer worries local jobs weren’t offered to local people

A rider crosses a “skinny” on the newly opened trail known as 90s Jank, built within the Hartland system by volunteers with the South Island Mountain Bike Society. (Youtube/MTB Matt)
Mountain bikers celebrate first new trail in years on Saanich’s Mount Work

90s Jank trail a product of licence agreement between CRD and mountain bike society

Rainbow trouts thrashing with life as they’re about to be transferred to the largest lake of their lives, even though it’s pretty small. These rainbows have a blue tinge because they matched the blue of their hatchery pen, but soon they’ll take on the green-browns of their new home at Lookout Lake. (Zoe Ducklow/News Staff)
VIDEO: Lookout Lake stocked with hatchery trout to delight of a seniors fishing club

The Cherish Trout Scouts made plans to come back fishing soon

For Leela Harrop, the recent death of her brother Raju Tiwari pushed her to sign up for the vaccine. Photo supplied
Island woman on fence about vaccine prompted by brother’s death

Leela Harrop of Comox says she did have issues with signing up online this past week

Royal Inland Hospital in Kamloops. (Dave Eagles/Kamloops This Week file photo)
RCMP intercept vehicle fleeing with infant taken from Kamloops hospital

The baby was at the hospital receiving life-saving care

Vancouver Police Const. Deepak Sood is under review by the Independent Investigations Office of B.C. after making comments to a harm reduction advocate Sunday, April 11. (Screen grab)
VIDEO: Vancouver officer convicted of uttering threats under watchdog review again

Const. Deepak Sood was recorded Sunday saying ‘I’ll smack you’ and ‘go back to selling drugs’ to a harm reduction advocate

Provincial health officer Dr. Bonnie Henry prepares a daily update on the coronavirus pandemic, April 21, 2020. (B.C. Government)
B.C.’s COVID-19 infection rate persists, 1,005 new cases Friday

Hospitalization up to 425, six more virus-related deaths

The Nautical Dog Cafe at Skaha marina is getting its patio ready in hopes Mother Nature will provide where provincial restrictions have taken away indoor dining. (Facebook)
‘A lot of instability’: B.C. restaurants in layoff limbo

As COVID-19 cases stay high, restaurants in British Columbia are closed to indoor dining

Prime Minister Justin Trudeau looks on as Deputy Prime Minister and Finance Minister Chrystia Freeland responds to a question during a news conference on Parliament Hill in Ottawa, Tuesday, Aug. 18, 2020. THE CANADIAN PRESS/Adrian Wyld
Expectations high as Trudeau Liberals get ready to unveil first pandemic budget

The Liberals will look to thread an economic needle with Monday’s budget

John Furlong, Own The Podium board chairman and former CEO of the Vancouver Olympics, addresses a Vancouver Board of Trade luncheon in Vancouver, B.C., on Wednesday November 25, 2015.THE CANADIAN PRESS/Darryl Dyck
John Furlong presents 2030 Winter Games vision to Vancouver Board of Trade

Vancouver and Whistler would remain among host sites because of 2010 sport venues still operational

Photo by Metro Creative Connection
New campgrounds coming to B.C. parks as part of $83M provincial boost

This season alone, 185 campsites are being added to provincial parks, says Minister of Environment and Climate Change

Most Read