Beautiful B.C.

VIDEO: Destination BC’s new ad campaign promotes province’s ‘Wild Within’

In a new, 3-minute YouTube video, B.C.'s tourism bureau kicks off its Super, Natural British Columbia campaign...



Australia has the world’s greatest job. California has celebrities at play and Kim K. In Newfoundland Labrador, you can find yourself.

In British Columbia? It’s all about the wild within, according to a new video and promo from Destination BC.

The three-minute trailer (above) showcases B.C. as a “kingdom of abundance” according to the description on Destination’s YouTube page:

Where glaciated mountains stand over an unruly Pacific. Rainforests wrap cities. Nature shapes culture. The wild breathing life back into the wild within.

The video – a sort of Planet Earth-inspired, naturally boosted short film – is a part of the crown organization’s new tourism strategy, which has been detailed on DestinationBC.ca and WildWithin.ca (which redirects to HelloBC).

The new campaign’s official motto is ‘Super, Natural British Columbia’.

“We believe in the impact tourism can have in people’s lives and we believe our industry has what it takes to win in the marketplace, creating connections with travellers and compelling them to choose and share B.C.,” reads the manifesto on Destination’s website.

“We aspire to enrich life by fulfilling dreams, connecting peoples of the world and refreshing the human spirit… By focusing on this, we will be the most highly recommended destination in North America.”

Will it work?

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Protesters showcase massive old yellow cedar as Port Renfrew area forest blockade continues

9.5-foot-wide yellow cedar measured by Ancient Forest Alliance campaigners in Fairy Creek watershed

Sooke Bluffs staircase closed due to rot

District to consider replacement for ‘high risk’ staircase in fall

Oak Bay council places 60-day protection order on Island Road house

Developer pulled heritage agreement over ‘exorbitant’ $417,000 fees

Saanich council to dig into long-awaited garden suite study

Detached suites keep families close, provide financial flexibility, mayor says

BIPOC artists come together to paint mural highlighting racial injustice in Bastion Square

‘More Justice, More Peace’ to go beyond cycle of hurt and sadness

VIDEO: Greater Victoria police officers try bhangra dancing with social media star

Gurdeep Pandher leads bhangra lesson on front lawn of the BC Legislature building

Captain Horvat’s OT marker lifts Canucks to 4-3 win over Blues

Vancouver takes 2-0 lead in best-of-7 NHL playoff series with St. Louis

Widow of slain Red Deer doctor thanks community for support ahead of vigil

Fellow doctors, members of the public will gather for a physically-distanced vigil in central Alberta

Taking dog feces and a jackhammer to neighbourhood dispute costs B.C. man $16,000

‘Pellegrin’s actions were motivated by malice …a vindictive, pointless, dangerous and unlawful act’

Racist stickers at Keremeos pub leaves group uneasy and angry

The ‘OK’ hand gesture is a known hate-symbol

VIDEO: World responds to B.C. girl after pandemic cancels birthday party

Dozens of cards and numerous packages were delivered to six-year-old Charlie Manning

Expected fall peak of COVID-19 in Canada could overwhelm health systems: Tam

National modelling projections released Friday show an expected peak in cases this fall

Hundreds of sea lions to be killed on Columbia River in effort to save endangered fish

Nearly 22,000 comments received during public review were opposed, fewer than 200 were for

Most Read