A Cermaq Canada employee undertook a cycling activity with his children and participated in the ‘fitness for food banks’ program. (Submitted photo)

B.C. aquaculture farm’s employees sweat it out to raise funds for food banks

For every five minutes of exercise recorded, Cermaq Canada is donating a dollar to local food banks in communities they operate

B.C. aquaculture company, Cermaq Canada, has got its work-from-home employees breaking into a sweat for a cause.

The ‘fitness to food banks’ program that will run from May 11 to Aug. 31, has more than 30 employees clocking in their daily fitness and has already raised $3,300 within two weeks.

With a goal to raise and donate $5,000 every month to local food banks in communities where Cermaq Canada has operations, the company will track fitness records of participating employees and donate $1 for every five minutes of moderate to vigorous exercise.

The brainchild of Shannan Brown, people and culture director at Cermaq Canada, the program was developed to keep employees physically and mentally motivated during the COVID-19 pandemic.

With almost 70 people working from home, Brown was “concerned” about their mental health and wanted to create an engaging solution for them to deal with the stress and emotions inflicted by the “changes that the pandemic brought into their daily lives.”

At the same time, Brown also felt that this program could fit well within the framework of a social cause such as food distribution, like the one the company undertook last month with salmon farmers across B.C., when they donated 60000 pounds of salmon to food banks.

READ MORE: B.C. salmon farmers donate 60,000 pounds of canned salmon to food banks

She developed a formula for connecting the two causes, employee well being and food distribution, and got employees to register on ParticipACTION, the app launched by the government of Canada to promote healthy living and physical fitness.

Brown said that the goal is to raise $25,000 by the end of August and split the amount between food banks in Richmond, Duncan, Port Alberni, Tofino, Ucluelet, Comox Valley, Campbell River and Port McNeill.

Although initially the program was developed for the employees working from home, Brown said that others employees too wanted to join in and contribute towards the cause.

Like us on Facebook and follow us on Twitter

FitnessFood Bankfundraising

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Metchosin to test tsunami notification on Thursday evening

Approximately 80 to 100 residents in tsunami-zone

Public tips lead to arrest in alleged random assault on Victoria bus

June 19 incident was recorded by onboard camera

Sooke Crisis Centre closes doors

Services previously offered to be dispersed throughout community support groups

New affordable homes on the way in Sooke

Eight new affordable rental homes to be built at Hope Centre

CRD explores option to use Oak Bay Lodge for people who are homeless

Motion asks staff to work with BC Housing, Island Health on possibilities

VIDEO: Victoria’s Raging Grannies call for end to public funding of for-profit senior homes

Organizer says COVID-19 has made senior home issues more apparent

Campaign aims to raise $50K for young family of deceased Vancouver Island skydiver

James Smith, 34, died July 5 following incident in Nanoose Bay

Canadian policing organization calls for decriminalization of simple illicit drug possession

Canadian Association of Chiefs of Police want policing focus of opioid crisis to be replaced with a health one

Filing deadline in RCMP sexual-harassment class-action extended due to COVID-19

Plaintiffs now have until January 2021 to submit claims for up to $222,000

Jamie Bacon pleads guilty to charge in Surrey Six case

The plea brings an end to a complex legal case that has spanned more than a decade

Hefty undeclared driver charges piling up, ICBC warns customers

Average extra penalty $2,971 after an at-fault accident

Survey, hotline launched amid probe into racist blood-alcohol guessing game at B.C. hospital

Mary Ellen Turpel-Lafond has been appointed to lead an investigation by Health Minister Adrian Dix

RCMP disarm man experiencing mental health crisis

The male pulled a knife on officers and then held it to his own throat expressing a desire to die

B.C. appeals judge’s decision to leave three clubhouses in Hells Angels hands

The province has filed two notices of appeal related to the B.C. Supreme Court decision

Most Read