Jobs Minister Shirley Bond defends B.C.’s Bollywood awards

NDP says TV ratings of 30 million Indian households show the B.C. Liberals blew $11 million on an election stunt

Premier Christy Clark announces B.C.'s sponsorship for Times of India Film Awards at Vancouver news conference

VICTORIA – TV ratings of around 30 million households in India don’t mean an unhappy ending for B.C.’s $11 million investment in hosting a Bollywood movie awards show, Jobs Minister Shirley Bond says.

Premier Christy Clark was widely criticized for the decision to invest $11 million to host the Times of India Film Awards, an upstart competitor to India’s 60-year-old National Film Awards that was staged in Vancouver April 6. At the time, Clark said the show would be seen by 400 million people.

NDP leader Adrian Dix zeroed in on the TV ratings in the legislature Wednesday, calling it a “vastly inflated” and “totally fictitious” rationale for spending millions on the awards show.

An NDP freedom of information request for the business case behind the awards uncovered “a couple of emails, a press release … and a poster with the premier’s picture on it,” Dix said.

Bond said the Indian newspaper group reports 32 million TV screens for the June 16 telecast in India, with as many as 20 million South Asian people in other countries seeing an international simulcast. A webcast by Sony reached another eight million online viewers, and the program will be rebroadcast on TV as many as 11 more times, Bond said.

Asked if B.C. would sponsor the event again, Bond didn’t rule it out.

“We recognize the benefit of reaching out to India, and this is one way to do it,” she said. “We’re going to measure the outcomes.”

Bond said the week-long event, with launch news conferences in Vancouver and Mumbai, a global voting campaign and a music event at the PNE before the main awards show, generated 6,000 direct and indirect jobs in B.C. The Times Group also booked 3,000 hotel rooms in Vancouver.

Surrey-Newton MLA Harry Bains told the legislature the $11 million would have been better spent on school expansions for students in portable classrooms in his constituency.

Just Posted

Shoebox Project reaches out to women in crisis

Boxes are distributed to transition homes

Colwood mayor pitches ferry as commuter alternative

Mayor Rob Martin says different modes of transportation need to be considered

Kelly Ellard’s boyfriend has statutory release revoked

Darwin Duane Dorozan had several parole infractions that found him ‘unmanageable’

Bouquet sales support big dreams in Greater Victoria

Country Grocer features holiday bouquets for Help Fill a Dream

Emerald Gloves boxing brings fights to Langford

Langford’s Matt Daniels dropped weight for debut

Unique technology gives children with special needs more independent play

UVic’s CanAssist refined seven prototypes aided by $1.5M government contribution

Canada’s health system commendable overall but barriers to care remain: UN

The United Nations says Canada’s health care system is “commendable” overall but vulnerable groups still face barriers to quality care.

Doctor’s note shouldn’t be required to prove you’re sick: poll

70% of Canadians oppose allowing employers to make you get a sick note

Port Alberni convenience store robbed

Police still searching for suspect

German-born B.C. man warns against a ‘yes’ vote on proportional representation

Agassiz realtor Freddy Marks says PR in his home country shows party elites can never be voted out

Fashion Fridays: 5 coats you need this winter!

Kim XO, lets you know the best online shopping tips during Fashion Fridays on the Black Press Media Network

Saskatchewan college honours memory of Humboldt Broncos coach

Darcy Haugan wore jersey No. 22 when he was a star player with the Briercrest College Clippers

Liberals to act quickly if Saturday midnight deal deadline breached: source

Oh Friday, Canadian Union of Postal Workers said it would not bring the latest offers to a vote of its members

Police probe several allegations of sex assault at Toronto school

Police say they have learned of other incidents of alleged assault and sexual assault

Most Read