‘Ladies and gentlemen’ a phrase of the past on board some Canadian airlines

Canadian officials permit travellers to choose gender designations outside traditional ‘male,’ ‘female’

Several Canadian airlines have scrubbed the phrase “ladies and gentlemen” from their in-flight announcements — or are considering the change — replacing the gendered language with non-binary terminology as part of a broader shift toward corporate inclusivity.

Air Transat said in an email it has stopped using the salutation as well as its French equivalent, “Mesdames et messieurs.” Air Canada says it will do likewise, amending its on-board announcements “to modernize them and remove specific references to gender.”

WestJet Airlines Ltd. and Sunwing Airlines Inc. still include the time-worn phrase in their in-flight announcements, but say they are mulling an edit.

“As our current announcements refer to guests as ladies and gentleman, we are taking this time to evaluate announcement updates for future inclusion,” said WestJet spokeswoman Morgan Bell in an email.

“We embrace all cultural, religious, racial, ability, gender, age, and sexual orientation dispositions,” wrote a Sunwing spokeswoman, saying the airline has received no negative feedback on the greeting. “However, we will certainly take this into account when we are re-evaluating our procedures in the future.”

In February, major U.S. airlines said they would change their ticketing process so that passengers can identify themselves along non-binary lines, representing a victory for advocates of transgender recognition.

United Airlines announced in March that it would become the first American carrier to offer non-binary gender options across its booking channels, allowing customers to go by the honorific, “Mx.,” and identify themselves as male (M), female (F), undisclosed (U) or unspecified (X), so long as it corresponds to their passport or I.D.

American Airlines, Delta, British Airways and Air New Zealand have all pledged to provide similar options.

ALSO READ: Air Canada, WestJet expected to take financial hit from 737 Max 8 ban

Canadian officials followed their U.S. counterparts in June, permitting travellers to choose gender designations outside the traditional “male” and “female” categories on their passports and federal identification documents by opting for an X rather than M or F.

York University linguistics professor Sheila Embleton called the changes “a logical step” in the march toward equity and inclusion.

“I think it’s all just part of wanting people to feel more welcome,” she said.

Embleton said a quick cost-benefit analysis could show little downside to the change in terms. “It’s not like I’m going to get on the plane and say, ‘Hey, they used to call us ladies and gentlemen. What’s this newfangled, ‘Hello, everyone?’”

The phrase may also carry outdated connotations of formality and, with the word “ladies,” subordination, she added.

“It sounds a bit old-fashioned, almost…I can remember lots of times in the past when a speech would begin with that. But now, pretty seldom.”

Some observers warned of “woke-washing” — superficially adopting the latest progressive attitude as part of a corporate marketing strategy.

“There’s always that fear that there’s actually not systemic changes, there’s just these surface changes. But I think the surface changes are the start to something else. Or at least that’s the hope,” said Julia Sinclair-Palm, an assistant professor at Carleton University’s Institute of Interdisciplinary Studies.

“It’s a move towards recognizing gender diversity, but there’s still a lot of work to be done,” she said.

Not everyone is impressed. Helene Montreuil, a lawyer and trans advocate based in Quebec City, said the drive to embrace a myriad of identities may “go overly far.”

“It’s like when we talk about LGBT, and now it is LGBTQ2S+…the acronym is very long now. You will always forget someone. Is it necessary to do that?” Montreuil asked.

“In my case, I changed from male to female. I don’t care if they call me ‘everyone.’ But I prefer to be called ‘lady’ or ‘Ms.’ than ‘everyone.’”

Complications could also arise on foreign turf. “For example in Saudi Arabia, arriving with a passport with an X inside, I don’t know how they will treat me. That’s a problem,” she said.

Christopher Reynolds, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Six months later: Downtown Victoria business still feels the burn of Pandora fire

Sattva Spa stripped to the bare bones and won’t be operational for another year

Test reveals fentanyl creep into Sooke heroin supply

The fentanyl made up 20 per cent of the sample

B.C. taxi drivers no longer exempt from wearing a seatbelt

Before, taxi drivers were allowed to forego a seatbelt when driving under 70 kilometres an hour

VIDEO: North Island man trapped under ATV for days shows promise at Victoria hospital

Out of induced coma, 41-year-old is smiling, squeezing hands and enjoying sunshine

Single vehicle crash on Sooke Road

Light standard was sheared off and bus shelter struck by the lone driver

VIDEO: Disney Plus adds disclaimer about racist stereotypes

Disney’s disclaimer is a good way to begin discussion about the larger issue of racism

12 Sooke events to get you into the holiday spirit

From a Santa parade to classicial music, Sooke has it all

Car dash covered in papers not an excuse for speeding, Delta police warn

After puling the driver over for speeding, police found his speedometer blocked by a stack of papers

B.C. woman seeks return of jewelry box containing father’s cremated remains

Sicamous RCMP report handmade box was stolen from a storage locker

Vancouver police officer charged with sexual assault in apparent off-duty incident

Jagraj Roger Berar, 51, of Surrey, charged in incident alleged to have happened in Whistler

Sooke hosts forum to get input from people with disabilities

The province has multiple avenues for input

CN Rail confirms job cuts as weakening economy cuts into freight volumes

Railroad also said it was affected by a slowdown in the B.C.’s forestry sector

Port Alberni mom takes school district to court over Indigenous smudging, prayer in class

Candice Servatius, who is an evangelical Christian, is suing School District 70

Sooke nativity display back for second year

More than 400 versions of the nativity are at heart of show

Most Read