No fudging the Dragons

Sooke couple appear on Dragons’ Den, but walk away with no cash

For months, Kelly and Paul DeRocco had to stay quiet about what happened when they taped their appearance on the Dragons’ Den last spring.

On Thursday night, the owners of Fudge In A Round appeared on the popular CBC television show – and the secret was revealed.

And although the Sooke company failed to win over the investors, they earned praise from the often unimpressed Dragons.

“I think you’ve got a great business for yourself. You’ve got a great business in Sooke that is really important in helping your community and yourselves,” said Dragon Arlene Dickinson.

The idea for Fudge In A Round was born in 2008 when Kelly DeRocco bought some chocolate-coconut fudge and fell in love with the flavour.

A few months later, long after they’d returned to the Island and the fudge was long gone, she and Paul went in search of the same flavour, only to find that the local outlet of the store at which they’d bought their original fix of fudge didn’t sell the flavour there.

Not to be deterred, Kelly DeRocco asked Paul, who is the cook in the family, if he could make some at home, and he, ever game for a challenge, gave it a try.

RELATED: Sooke couple brings fudge to the stars

After some experimentation, they came up with what they considered to be a superior version of the flavour and shared it with friends and co-workers. More flavours followed, and soon the couple was selling their fudge at the Sooke Christmas Fair, the Sidney Night Market, the Inner Harbour in Victoria and farmers’ markets.

The product is unique in part because the couple packages it in sealed round containers, and because the product is not dried out and cut into squares, it retains a soft, creamy texture and isn’t as sweet as its square-cut crystallized sugar counterparts.

“We’d love to see this go across Canada. We’re fudging around,” Kelly DeRocco told the Dragons.

The couple asked the Dragons for $60,000 for 47 per cent of the company. They need the money for a larger production facility and storefront.

The Dragons in considering the offer said the business was not big enough to consider for investment.

But it’s not deterring the DeRoccos.

“The fudge is not going to go down,” Kelly DeRocco said backstage.

“We’re going to fudge on,” added Paul.

Just Posted

Watch for high winds today and tomorrow

A wind warning is in effect for Greater Victoria. According to Environment… Continue reading

Victoria Harbour most polluted on B.C. coast: study

City’s industrial past and more recently, pharmaceuticals, create high levels of pollutants

Experts to capture and collar 20 female deer in Oak Bay starting this month

Does sedated, examined, collared and ear tagged in latest phase of deer management plan

Beauty Day at Our Place a chance to rise above daily struggles

Annual pampering event draws women of all ages and circumstances

Victoria dog attacked by otters off Dallas Road

Off-leash dogs and wildlife can make for a poor mix, veterinary staffer says

WATCH: Vancouver Island man catches dashcam video of near head-on crash

Video shows oncoming van cross over centre line

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

B.C. man brings dog to court as ‘best witness’

Man is defending himself on charges of uttering threats, possessing weapon for dangerous purposes

Vancouver artist’s cartoon of Florida school shooting resonates

Cartoon shows football coach, one of the victims, meeting others killed in school shootings

Trudeau family arrives in India for state visit

Seven-day visit includes meeting with Indian Prime Minister Narendra Modi

Military seeks DNA experts to help ID missing war dead

Federal program recovers, identifies and arranges burials for Canada’s nearly 28,000 missing war dead

B.C. files new legal action against TransMountain pipeline

Province tries to uphold City of Burnaby bylaws, provoking Alberta

BCHL Today: Powell River stuns Vernon and BCHL grads lead Team Canada

BCHL Today is a (near) daily look at what’s going on around the league and the junior A world.

Reports of money laundering in B.C. real estate ‘troubling’: attorney general

News report alleges people connected to fentanyl trade are using B.C. real estate to launder money

Most Read