The Ogden Point area will now be branded as The Breakwater District (Black Press File Photo)

Ogden Point officially rebranded as The Breakwater District

New signage and logos accompany plans for the area’s future

Ogden Point officially rebranded as The Breakwater District with a celebratory launch on Wednesday morning.

With the new branding comes 15 new logos, signage, and plans for the future use of the area. While details have yet to be released, early indications suggest a remodelling of one of the current pier warehouses, as well as upgrades to the current transportation system at the cruise ship terminal.

One of the 15 new logos incorporated into the rebranding of The Breakwater District, formerly Ogden Point. (File contributed/GVHA)

“We continue to be diligent with our development plans. We have one chance to develop the largest section of employment, marine industrial, and community space left in Victoria, so we are ensuring that we walk through the process at the right speed, with the right decision-making criteria in place,” said Ian Robertson, CEO of the Greater Victoria Harbour Authority (GVHA) in an emailed statement.“The development of The Breakwater District at Ogden Point will determine future uses of the site for the next 100 years.”

VIDEO: Advocates call for Victoria’s Ogden Point to keep its name

The Ogden Point Breakwater area has been in use for over a century, and sees hundreds of thousands of visitors annually.

As the name change came to light to the public, it was discovered that the original namesake of the area, Peter Skene Ogden, held a dark history linked to the murder of a First Nations trader. While this was not the impetus for the change, it was something that went along with the GVHA’s plans.

ALSO READ: Greater Victoria Harbour Authority to fall fake eagle tree at Ogden Point

“The Breakwater District at Ogden Point will allow for the introduction of new signage and visual markers on the property, and an informed and detailed account of Peter Skene Ogden will be introduced on Ogden Point,” The GVHA website reads. “His story will be told within the context of his time, his place in history, and today’s reflections on history for future generations.”

Over the next few months, new signage and murals will be installed across the area.

An official celebration of the change will also be held at the Breakwater Barge on Sept. 20 from 5 to 9 p.m.

nicole.crescenzi@vicnews.com


Send a Tweet: @NicoleCrescenzi

Like us on Facebook  

Just Posted

First woman appointed rector at Esquimalt Anglican church since 1866 consecration

Gail Rodger is the 32nd rector at St. Peter and St. Paul Anglican parish

Trudeau concludes re-election campaign at Victoria pub

Liberal leader Justin Trudeau makes his final campaign appearance

Saanich Recreation needs volunteers at Commonwealth Place

Welcome Ambassadors needed at Saanich Commonwealth Place to engage with, direct, and inform visitors

WorkBC Westshore hosts free ‘lunch and learn’ workshop for small businesses

The event takes place on Oct. 22 from 11 a.m. to 1 p.m.

Five Halloween activities for adults to celebrate the spooky season

Halloween isn’t just for little ghouls in Greater Victoria

VIDEO: Greater Victoria, here’s the news you missed this weekend

Camera licker, wind gusts and rare bird make headlines this weekend

BC Ferries crew member taken to hospital after getting struck by bow doors

Two sailings between Horseshoe Bay and Departure Bay were cancelled

Greta Thunberg meets with First Nations chief in Fort McMurray

Thunberg has turned her protest against climate change into a global movement

Canucks hang on for 3-2 win over Rangers in New York

Vancouver scores three times in first period

More beef products recalled due to possible E. coli contamination

The food safety watchdog has been investigating possible E. coli 0157:H7

B.C. VIEWS: How to get the best deal on your ICBC car insurance

ICBC slowly being dragged into the 21st century

Pot legalization has gone ‘well’, but ‘yellow flags’ on vaping: task force chair

Canada legalized cannabis for non-medical use on Oct. 17, 2018,

Most Read