United Way hopes to boost donor numbers

United Way’s community fundraising campaign target is focused on participation, engaging more residents of CRD

  • Oct. 14, 2015 5:00 a.m.

The United Way of Greater Victoria has become the fishers of people.

This year’s United Way’s community fundraising campaign target is focused on participation, engaging more of the residents across the Capital Regional District in an attempt to help it support the region’s “most vulnerable citizens, address social issues and create measurable change.”

“The strategy behind all the stuff we’ll be doing this year is to try and grow the donor base,” said Heather Skydt, director of marketing and communications.

Last year, the United Way raised $5.7 million and funded more than 100 programs in the region. This year, the group is funding 111 programs through three priority areas: All That Kids Can Be, From Poverty to Possibility and Strong Communities as well as its Youth/Community in Action Initiative.

The United Way supports several programs in the Sooke region in partnership with Sooke Family Resource Society, Pacheedaht First Nation and Sooke Transition House Society.

But as the need has increased, the number of donors has dwindled.

Two years ago when the United Way campaign topped $6 million, more than 13,000 donars were tabulated. Last year the fundraising goal dipped with only 11,000 donors.

“We know the more people we engage with our cause the more successful the campaign will be,” said Patricia Jelinski, United Way’s CEO.

Skydt said the participation target is a departure from the United Way’s annual public announcement of a financial goal, but the United Way hopes to engage people on many levels – from financial to volunteering.

Adds Jelinski: “We want people to understand that if they join with us, if they join with others under the United Way movement, we can accomplish great things together for our community and our citizens.”

Donations to United Way’s 2015 community campaign are accepted at workplaces, United Way’s office at 1144 Fort St. via phone 250-385-6708 or online at uwgv.ca.

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Greg Chow is the 2021 Local Hero of the Year. (Don Denton/Black Press Media)
Fighting fire a family affair for Colwood Assistant Chief Greg Chow

With 38 years of service, Greg Chow is the 2021 Hero of the Year

(Black Press Media file photo)
B.C. residents can reserve provincial camp sites starting March 8

B.C. residents get priority access to camping reservations in province

The Gordon Head Recreation Centre stands in as the Quimper Regional Hospital on Feb. 23 for filming Maid, a 10-part Netflix series. (Greg Sutton/District of Saanich)
Netflix transforms Saanich recreation centre into hospital for filming

Facility was closed to public Feb. 23 for filming of Maid

Sooke Road was down to single lane alternating traffic after a motor vehicle incident Wednesday morning. (Google Maps)
UPDATED: Sooke Road reopen after motor vehicle incident

Emergency crews were on scene of Wednesday morning incident

Dr. Bonnie Henry talk about the next steps in B.C.'s COVID-19 Immunization Plan during a press conference at Legislature in Victoria, B.C., on Friday, January 22, 2021. THE CANADIAN PRESS/Chad Hipolito
456 new COVID-19 cases in B.C., 2 deaths

Since January 2020, 78,278 have tested positive for the novel coronavirus in B.C.

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of Feb. 23

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

(Black Press Media File Photo)
POLL: Are you struggling with Greater Victoria’s cost of housing?

While Victoria remains one of the most expensive cities in the country… Continue reading

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. (THE CANADIAN PRESS/Nathan Denette)
Vaccinating essential workers before seniors in B.C. could save lives: experts

A new study says the switch could also save up to $230 million in provincial health-care costs

The late Michael Gregory, 57, is accused of sexually exploiting six junior high students between 1999 and 2005. (Pixabay)
Former Alberta teacher accused of sexually assaulting students found dead in B.C.

Mounties say Michael Gregory’s death has been deemed ‘non-suspicious’

According to a new poll, a majority of Canadians want to see illicit drugs decriminalized. (THE ASSOCIATED PRESS)
Majority of Canadians think it’s high time to decriminalize illicit drugs: poll

More than two-times the B.C. residents know someone who died from an overdose compared to rest of Canada

Photograph By @KAYLAXANDERSON
VIDEO: Lynx grabs lunch in Kamloops

A lynx surprises a group of ducks and picks one off for lunch

Two women were arrested in Nanaimo for refusing to wear masks and causing disturbance on a BC Ferries vessel. (File photo)
B.C. ferry passengers arrested and fined for disturbance, refusing to wear masks

Police said woman threatened their pensions in Feb. 21 incident aboard Nanaimo-bound boat

When his owner had knee surgery, Kevin, 2, was able to continue to go for walks thanks to volunteers from Elder Dog Canada. (Contributed photo)
B.C. woman has nothing but praise for Elder Dog Canada

National organization has a fleet of volunteer walkers ready, but needs more clients to serve

Most Read