United Way hopes to boost donor numbers

United Way’s community fundraising campaign target is focused on participation, engaging more residents of CRD

  • Oct. 14, 2015 5:00 a.m.

The United Way of Greater Victoria has become the fishers of people.

This year’s United Way’s community fundraising campaign target is focused on participation, engaging more of the residents across the Capital Regional District in an attempt to help it support the region’s “most vulnerable citizens, address social issues and create measurable change.”

“The strategy behind all the stuff we’ll be doing this year is to try and grow the donor base,” said Heather Skydt, director of marketing and communications.

Last year, the United Way raised $5.7 million and funded more than 100 programs in the region. This year, the group is funding 111 programs through three priority areas: All That Kids Can Be, From Poverty to Possibility and Strong Communities as well as its Youth/Community in Action Initiative.

The United Way supports several programs in the Sooke region in partnership with Sooke Family Resource Society, Pacheedaht First Nation and Sooke Transition House Society.

But as the need has increased, the number of donors has dwindled.

Two years ago when the United Way campaign topped $6 million, more than 13,000 donars were tabulated. Last year the fundraising goal dipped with only 11,000 donors.

“We know the more people we engage with our cause the more successful the campaign will be,” said Patricia Jelinski, United Way’s CEO.

Skydt said the participation target is a departure from the United Way’s annual public announcement of a financial goal, but the United Way hopes to engage people on many levels – from financial to volunteering.

Adds Jelinski: “We want people to understand that if they join with us, if they join with others under the United Way movement, we can accomplish great things together for our community and our citizens.”

Donations to United Way’s 2015 community campaign are accepted at workplaces, United Way’s office at 1144 Fort St. via phone 250-385-6708 or online at uwgv.ca.

 

 

Just Posted

Staff member Lena Laitinen gives the wall at BoulderHouse a workout during a media tour on June 16. (Rick Stiebel/News Staff)
BoulderHouse raring to rock Langford

Popularity of bouldering continues to climb across Greater Victoria

The Sooke Potholes is a jewel in the community's crown. Transition Sooke hosts a town hall meeting on community growth on June 26. (Courtesy: Sooke News Mirror)
Sooke forum tackles community growth

To Grow or Not to Grow online town hall meeting set for June 26

General manager Lindsey Pomper says Sidney’s Star Cinema cannot wait welcome audiences when it reopens June 18, amid an easing of public health measures. (Wolf Depner/News Staff)
Sidney’s Star Cinema raises curtain for the first time after months in the darkness

Iconic theatre to reopen at half capacity for Friday night showing

A screenshot of the First Peoples Cultural Councils First Peoples’ Map. (First Peoples Cultural Council)
Online resource blends B.C.’s Indigenous language, art and culture

North Saanich advisor says initiative supports urgent need to preserve Indigenous languages

A dogs in parks pilot study unanimously approved by Saanich council will evaluate how park space can best be shared between dog owners and non-owners alike. (Photo by Megan Atkins-Baker/News Staff)
Saanich to study park-sharing strategy between those with and without pets

District-wide People, Parks and Dogs study to produce recommendations by fall

Maxwell Johnson is seen in Bella Bella, B.C., in an undated photo. The Indigenous man from British Columbia has filed complaints with the B.C. Human Rights Tribunal and the Canadian Human Rights Commission after he and his granddaughter were handcuffed when they tried to open a bank account. THE CANADIAN PRESS/HO-Heiltsuk Nation, Damien Gillis, *MANDATORY CREDIT*
VIDEO: Chiefs join human rights case of Indigenous man handcuffed by police in B.C. bank

Maxwell Johnson said he wants change, not just words, from Vancouver police

Tk’emlups te Secwepemc Chief Rosanne Casimir stands outside the former Kamloops Indian Residential School after speaking to reporters, in Kamloops, B.C., on Friday, June 4, 2021.THE CANADIAN PRESS/Darryl Dyck
Kamloops chief says more unmarked graves will be found across Canada

Chief Rosanne Casimir told a virtual news conference the nation expects to release a report at the end of June

A woman wears a vaccinated sticker after receiving a COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
B.C. ranks among highest in world in COVID-19 first-dose shots: health officials

More than 76% of eligible people have received their 1st shot

An artists conception of the new terminal building at the Pitt Meadows Regional Airport.
Air travel taking off in B.C., but lack of traffic controllers a sky-high concern

There will be demand for more air traffic controllers: Miller

Canadian Armed Forces experts are on their way to North Vancouver after a local homeowner expressed worry about a military artifact he recently purchased. (Twitter DNV Fire and Rescue)
Military called in to deal with antique ‘shell’ at North Vancouver home

‘The person somehow purchased a bombshell innocently believing it was an out-of-commission military artifact’

Amy Kobelt and Tony Cruz have set their wedding date for February, hoping that more COVID-19 restrictions will have lifted. (The Macleans)
B.C. couples ‘gambling’ on whether COVID rules will let them dance at their wedding

Amy Kobelt and Tony Cruz pushed back their wedding in hopes of being able to celebrate it without the constraints of COVID-19

A plane is silhouetted as it takes off from Vancouver International Airport in Richmond, B.C., May 13, 2019. THE CANADIAN PRESS/Jonathan Hayward
Report calls for airlines to refund passengers for flights halted due to COVID-19

Conclusion: federal help should be on the condition airlines immediately refund Canadian travellers

Green party Leader Annamie Paul speaks during a news conference on Parliament Hill in Ottawa on Tuesday, June 15, 2021. Paul has survived another day of party strife after a planned ouster shifted course, leaving her with a tenuous grip on power ahead of a likely federal election this year. THE CANADIAN PRESS/Justin Tang
Green Leader Annamie Paul blasts ‘racist,’ ‘sexist’ party execs who sought ouster

Fallout has continued, with two of the federal council’s members resigning

Most Read