VicPD hopes distracted driving education pilot gains provincial traction

Ticketed offenders given option of accepting fine and points or taking seminar

A VicPD officer issues a distracted driving ticket earlier this year. (Photo courtesy of VicPD)

A VicPD officer issues a distracted driving ticket earlier this year. (Photo courtesy of VicPD)

VicPD has launched an educational pilot program that aims to reduce distracted driving.

Although there have been increased fines and penalty points – it’s now $543 and four demerit points for the first infraction – fatalities related to distracted driving are still higher than from impaired driving.

VicPD teamed up with Restorative Justice Victoria, ICBC, RoadSafetyBC and the Traffic Injury Research Foundation to offer distracted driving education to first-time offenders ticketed during a two-day campaign last month.

Those caught were given the option of attending the Drop it and Drive seminar or accepting the hefty fine and demerit points – 32 of 42 ticketed drivers attended.

The groups hope their efforts lead to a provincewide education campaign.

VicPD Const. Sean Millard, who has been involved with the new program, hopes an educational approach can help drivers understand how dangerous distracted driving can be, and change their attitudes.

“When people came in, they came with their arms crossed, their body language was cold and they were shut down to opening up and participating,” he said.

But as the seminar continued, he said, he could see a shift happening.

“I could see the impact on people. They could visually see what the consequences were …[thinking] ‘wait a second, is this really worth it?’”

People often don’t understand what distracted driving is, Millard said.

Comments made by seminar participants indicated a belief that texting at a red light or moving to plug in a phone while driving was acceptable, he said. And the temptation people feel to check their phones can be irresistible.

“I think the sound of a phone going off, people just can’t not look at it. They’re afraid of missing that two seconds in life that someone may have sent an important message,” he said. “Sometimes I think people think [the messages] are more important than they are.”

But it’s not just about texting and driving, he said.

“Distracted driving is [also] when your three-year-old kid is throwing a fit in the back seat and you turn around to soothe them and take your eyes off the road and get in a rear-end collision.”

Drop it and Drive was presented by Karen Bowman, a civilian who’d been hit by distracted drivers twice, including one incident where her daughter was injured.

The Traffic Injury Research Foundation will follow up with participants after six and 12 months through anonymous survey, to determine whether their attitudes and actions have changed. VicPD will also be checking their databases to see if the drivers re-offend.

lauren.boothby@vicnews.com

distracted drivingVicPD

Just Posted

Processed sewage is still being deposited at the Hartland landfill rather than sent as biosolids to a Richmond cement plant. (Black Press Media file photo)
Biosolids at Hartland still being placed on landfill in Saanich

Richmond cement plant up and running, but CRD end product not suitable for purpose

An SUV sits where it crashed through the front window of the 2:18 Run store in Fairfield Plaza, after the driver appeared to lose control on Monday afternoon. (Photo by Phil Nicholls)
Driver crashes through front window of Victoria running store in Fairfield

Phil Nicholls of 2:18 Run said crash sounded like an earthquake at first

Seismic upgrading and expansion work at Victoria High School is about a year behind due to pandemic-related factors, the Greater Victoria School District announced. (Photo by Cole Descoteau)
Victoria High School seismic work, expansion a year behind schedule

Greater Victoria School District now targeting September 2023 for reopening of historic school

The BC Ferries website went down for a short while Monday morning following a provincial announcement that recreational travel between health authorities can resume Tuesday. (Black Press Media file photo)
BC Ferries’ website crashes following provincial reopening announcement

Recreational travel between health regions to resume as of Tuesday

Elk Lake Drive area resident Michael Blayney protests a proposed multi-building development for his Royal Oak neighbourhood, outside Saanich municipal hall on Monday (June 14). (Photo by Megan Atkins-Baker/News Staff)
Demonstrators protest 11-storey development on Elk Lake Drive in Saanich

Saanich locals gather at municipal hall to protest development, public hearing goes Tuesday

Canadian Prime Minister Justin Trudeau participates in a plenary session at the G7 Summit in Carbis Bay, England on Friday June 11, 2021. THE CANADIAN PRESS/Adrian Wyld
Canada donating 13M surplus COVID-19 vaccine doses to poor countries

Trudeau says the government will pay for 87 million shots to be distributed to poor countries

Montreal Canadiens goaltender Carey Price (31) is scored on by Vegas Golden Knights defenseman Alec Martinez, not pictured, during the second period in Game 1 of an NHL hockey Stanley Cup semifinal playoff series Monday, June 14, 2021, in Las Vegas. (AP Photo/John Locher)
Habs fall 4-1 to Vegas Golden Knights in Game 1 of NHL semifinal series

Match was Montreal’s first game outside of Canada in 2021

Kelowna-Lake Country MLA Norm Letnick, assistant deputy speaker at the B.C. legislature, presides over committee discussions. The legislature is completing its delayed spring session this week, with most MLAs participating by video conference. (Hansard TV)
B.C.’s daily COVID-19 infections dip below 100 over weekend

Only 68 new cases recorded Monday, four additional deaths

Neighbours fight a small late-night bush fire with garden hoses and shovels in Cinnabar Valley on June 5. They couldn’t get help from local fire services because the fire was located in an area under B.C. Wildfire Services jurisdiction. (Photo courtesy Muriel Wells)
Neighbours on edge of Nanaimo city limits left to put out bush fire themselves

Cinnabar Valley residents tackle fire with hoses and buckets for two and a half hours

Darren Campbell’s truck (pictured) was stolen when he stopped to check on a car in a ditch on Cowichan Bay Road on Monday morning. (Facebook photo)
Vancouver Island Good Samaritan’s truck stolen in nasty trick

‘Try to be a Good Samaritan and my $20,000 truck gets stolen right under my nose’

The Kamloops Indian Residential School is photographed using a drone in Kamloops, B.C., Monday, June, 14, 2021. The remains of 215 children were discovered buried near the former school earlier this month. THE CANADIAN PRESS/Jonathan Hayward
Communities grapple with what to do with former residential and day schools

Some tear them down as a tool to help healing, others repurpose them as tools for moving forward

Creative handmade signs abound at the June 13 Tofino rally for old growth trees. (Nora O’Malley photo)
VIDEO: Tofino stands in solidarity for Fairy Creek Blockades

Over 150 supporters attend rally hosted by Friends of Clayoquot Sound

FILE – Provincial health officer Dr. Bonnie Henry talks about B.C.’s plan to restart the province during a press conference at Legislature in Victoria, Tuesday, May 25, 2021. THE CANADIAN PRESS/Chad Hipolito
B.C. watching U.K.’s COVID struggles but don’t think province will see similar pitfalls

Studies show that one dose of vaccine is only 33 per cent effective in preventing B.1.617.2 spread

RCMP Const. Shelby Patton is shown in this undated handout photo. RCMP say that Patton was hit by an allegedly stolen truck that he had pulled over on Saturday morning in Wolseley, east of Regina. THE CANADIAN PRESS/HO, RCMP
Pair charged in Saskatchewan Mountie’s death make first court appearance

Const. Shelby Patton was hit by an allegedly stolen truck that he had pulled over Saturday morning

Most Read