Prime Minister Justin Trudeau speaks with The Canadian Press during a year end interview in West Block on Parliament Hill in Ottawa, Wednesday December 18, 2019. THE CANADIAN PRESS/Adrian Wyld

Prime Minister Justin Trudeau speaks with The Canadian Press during a year end interview in West Block on Parliament Hill in Ottawa, Wednesday December 18, 2019. THE CANADIAN PRESS/Adrian Wyld

VIDEO: Trudeau to be lower profile, more business-like in second mandate

While he does not plan to stop talking about values entirely, Trudeau wants to focus on ‘concrete things’

Justin Trudeau says he’s taking a lower-profile, more businesslike approach to being prime minister, having concluded that the focus on him and his lofty talk of values during his first mandate obscured his government’s concrete achievements on bread-and-butter issues.

Trudeau’s new approach is a big departure for a leader who vaulted the Liberal party from its apparent deathbed into government in 2015, largely on the strength of his celebrity status and “sunny ways” appeal.

It’s likely a tacit admission he is no longer the unalloyed asset for the Liberals he once was, his image tarnished by ethical lapses, misadventures on the world stage and the embarrassing revelation during this fall’s federal election campaign that he had repeatedly donned blackface in his younger days.

Canadians ultimately re-elected the Liberals but handed them a minority government that will have to work with opposition parties in order to survive.

In a year-end interview with The Canadian Press, Trudeau said the message he takes from the election is that Canadians “agree with the general direction” his government is taking but want him to take a “more respectful and collaborative” approach.

He’s also concluded the focus on him meant Canadians didn’t hear enough about his government’s accomplishments.

“Even though we did a lot of really big things, it was often hard to get that message out there,” Trudeau said.

“The place that the visuals or the role that I took on in leading this government sometimes interfered with our ability to actually talk about the really substantive things we were able to get done,” and that he thinks Canadians want the Liberals to show them more clearly what they are doing for them.

Asked if the visuals he was referring to were the photos of him in blackface or the elaborate clothing he wore during the India trip, Trudeau said there are “all sorts of different aspects to it,” but he cast the problem more broadly.

“I think a lot of the time, politics has become very leader-centric in terms of the visuals,” he said. “This has been the case in Canada for a long time, where people, yes, vote to a certain extent on their local MP but the leader of the political party takes up an awful lot of space.”

Throughout his first mandate, there was private grumbling among some Liberal MPs who felt Trudeau spent too much time talking about his high-minded pursuit of things like diversity, inclusion and gender equality — derided as “virtue signalling” by his critics — and not enough on pocketbook issues.

Trudeau, it seems, now agrees with them.

“I think the values and the themes that I was putting forward were very strong and very compelling but when you’re talking about values and themes at a high level, you’re not necessarily talking directly about, well, this community centre we just put specific money into building, or this program that helped hundreds of thousands of Canadians be lifted out of poverty,” he said.

While he does not plan to stop talking about values entirely, Trudeau said he wants to make sure they are talking more about the “concrete things” his government is doing to “make life better for Canadians.”

He also wants to share the spotlight with the ”extraordinary team of ministers who weren’t always given the attention or visibility that we would all have benefited from.”

Refocusing on the team and on “tangible deliverables” is a way to counter populism, he added, ”where people no longer feel that their institutions or their government are actually there to deliver for them.”

During the campaign, Trudeau said his biggest regret was that he’d become a polarizing figure. He got a graphic demonstration of that on election night, when voters shut out the Liberals in Alberta and Saskatchewan, the oil-producing provinces most impacted by Trudeau’s climate change and environmental policies.

In the interview, Trudeau said he believes that polarization is caused by anxiety over the transformation of the global economy due to climate change and advances in artificial intelligence and technology. He’s become a lightning rod for some of that anxiety, he posited, because he’s been “unabashed” in arguing that Canada needs to accept the transformation and invest in things like science to get in front of it and help shape it.

“I think I have become, in some ways because I am very much focused on positioning Canada for the long term, an easy element for people who say, ‘No, no, no, we can just keep the way we’ve been for a little while longer and we don’t need to disrupt everything yet and we can hunker down and hope that all this will blow over,’” he said.

“For people for whom the future is fraught with anxiety, it becomes easy to sort of point to me and say I’m trying to accelerate things rather than trying to make sure that we are going to be successful over the coming century and not just over the coming couple of years.”

Joan Bryden, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

The District of Sooke is looking to revamp its business licence bylaw. Council agreed recently that all businesses must hold a business licence to operate in the community. (Kevin Laird – Sooke News Mirror)
Sooke pushes ahead with new business licence bylaw

Proposal calls for all forms of business to require licensing, but bylaw can stil be tweaked

A search is underway for a 75-year-old fisherman who went missing near Port Angeles Thursday evening. (Courtesy of U.S. Coast Guard)
Search continues for angler missing between Port Angeles and Victoria

Canadian, U.S. Coast Guard searching for 75-year-old man reported missing Thursday evening

A multi-building residential development on Erskine Lane in View Royal was approved by council on June 15. (Courtesy Town of View Royal)
Dire shortage of three-bedroom apartments, says View Royal mayor

New development to feature wide range of rental units, amenities for tenants

Sooke RCMP seized cocaine, ketamine, MDMA, prescription pills, $6,000 cash, a machete and pepper spray during a bust June 15. (Courtesy of Sooke RCMP)
Sooke RCMP seize drugs, machete, pepper spray

Man arrested near Evergreen Centre following drug deal

A vial of AstraZeneca vaccine is seen at a mass COVID-19 vaccination clinic in Calgary, Alta., Thursday, April 22, 2021. The website for a Broadway theatre showing "Springsteen on Broadway" said it would only allow guests "fully vaccinated with an FDA-approved vaccine" — Pfizer-BioNTech, Moderna or Johnson & Johnson. THE CANADIAN PRESS/Jeff McIntosh
No Springsteen for you: AstraZeneca not good enough to qualify for Broadway ticket

View Royal mayor among those unable to attend New York entertainment due to COVID-19 restriction

A small pod of Pacific white-sided dolphins pass by close to shore in Campbell River June 16, 2021. Still capture from video courtesy of Kimberly Hart
VIDEO: Dolphin sunset captured from Vancouver Island shore

Spectacular setting for view of travelling pod of Pacific white-sided dolphins

(Paul Henderson/ Chilliwack Progress)
Trutch Avenue in Chilliwack to be renamed to remove racist taint

New name to have Indigenous significance as Chilliwack takes new step toward reconciliation

Chief Public Health Officer Theresa Tam listens to a question during a news conference, in Ottawa, Tuesday, Jan. 12, 2021. The number of confirmed COVID-19 cases attributed to the highly contagious Delta variant grew in Canada this week. THE CANADIAN PRESS/Adrian Wyld
Canada’s public health agency reports spike in confirmed cases of Delta variant

More than 2,000 cases of the variant confirmed across all 10 provinces and in one territory

Bella Bella is on B.C.’s Central Coast, accessible only by air and ocean. (Tom Fletcher/Black Press)
B.C. provides $22 million for Heiltsuk development on Central Coast

Elders care home project, tourism, lumber mill supported

The federal government says it wants to ban most flavoured vaping products in a bid to reduce their appeal to youth. THE CANADIAN PRESS/AP-Craig Mitchelldyer
Health Canada proposes ban on most vaping flavours it says appeal to youth

If implemented, the regulations would restrict all e-cigarette flavours except tobacco, mint and menthol

Seth Rogen’s vibrant orange sculpture was sold for $7,000 above Vancouver Art Gallery’s initial estimation at auction Tuesday. June 15. (Heffel Fine Arts)
Vase made by Seth Rogen sells for $12,000 at Vancouver auction

The B.C.-born comedian has a new pot habit and it’s paying off

BC Lions running back John White IV (3) runs with the ball during first quarter CFL football action against the Ottawa Redblacks in Ottawa on Saturday, September 21, 2019. THE CANADIAN PRESS/ Patrick Doyle
BC Lions file trademark for new logo

Canadian Football League team files for new design on June 1

The remains of the Mid-Island Co-op in Whiskey Creek along the Alberni Highway on Friday, June 18, after a blaze the day before devastated the gas station. (Michael Briones photo)
VIDEO: Camper van explosion burns Vancouver Island gas station to the ground

Nine fire departments responded to the incident, no injuries reported

The Montreal Police logo is seen in Montreal on Wednesday, July 8, 2020. Some Quebec politicians are calling for an investigation after a video was released that appears to show a Montreal police officer with his leg on a young Black man’s neck during an arrest. THE CANADIAN PRESS/Paul Chiasson
Probe called for after video appearing to show Montreal officer’s knee on Black youth’s neck

Politicians call for investigation after clip evokes memories of George Floyd incident

Most Read