Editorial: Is any publicity good publicity?

Lack of volunteer fire fighters a big issue in rural Sooke

Fire insurance, you have to have it if you have a mortgage. It’s expensive for many homeowners, but you have to consider what you would do if your home was destroyed by fire. The threat of fire is pretty small in Sooke.

The recent press release on potential fire insurance rate increases sent out by Fire Chief Sorensen and Mayor Wendal Milne was ill-conceived and put a lot of stress on some homeowners. Poorly worded – yes, misinformation – yes, fear mongering – unlikely.

Some of the media took this and ran with the story as though it was fait accompli and trumpeted the sad tale on their pages. Rumours ran rampant through Sooke and people were up in arms.

The mayor has taken responsibility for the press release and the ensuing commotion. The fire chief has tried to smooth the ruffled feathers and explain what he really meant. Basically what went wrong is a few words were scooped up by the press and they ran with it. The situation is that Sooke needs more volunteer fire fighters, just like every other community in the country. Sooke is different than some municipalities in that we are a bedroom community and most who could volunteer or would like to work out of Sooke and commute. To say that employers would be reluctant to allow an employee to respond to a fire is asinine. Most employers in Sooke and elsewhere would be proud to have a volunteer fire fighter on their staff – or they should be.

It appears this mess has created a surge in interest in volunteering as a fire fighter. So there is some good that has come from a big mess. It’s just too bad that Sooke had to look bad in the process and residents had to worry about escalating costs for fire insurance before explanations were forthcoming. Maybe the district needs a communications officer?

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Literacy global phenomenon lands in Sooke

A worldwide program Free Little Library boasts more than 93,000 locations

Sidney cadet takes home gold at South Island Zone biathlon

‘Rising star’ sets her sights on provincials

UPDATED: 12 Wet’suwet’en supporters arrested by VicPD

Protesters rallied against Coastal GasLink pipeline

Sooke homeowners face 6.58% tax hike

District councillors unveil their 2020 budget today

VIDEO: Trudeau insists Iran respect families’ wishes when it comes to burials

All 176 people on board the Ukraine International Airlines flight PS752 were killed

Island Bakery in Cobble Hill to close

Cobble Hill store in business since 1982

Man killed by police in Lytton called 911, asking to be shot: RCMP

Howard Schantz, also known as Barry Schantz was killed following a standoff at his Lytton home

Canadian public health agencies ramping up preparations in response to new virus

Health officials have said there are no confirmed cases of the emerging coronavirus in Canada

‘Naughty boy’: Monty Python star Terry Jones dies at 77

The comedian has been suffering from a rare form of dementia

Four things ‘not’ to do if you run into Prince Harry and Meghan in B.C.

Here is a list of some things you definitely should NOT do, according to the BBC

Successful end to search for kayakers along the Island river

Father and son located tired and cold, but otherwise OK

Vancouver Island man arrested after police seize suspected illicit drugs in Nanoose Bay

Car impounded after Port Alberni driver clocked travelling at more than twice the posted speed limit

Most Read