I had 4,727 readers for the 13 reviews I personally (important point) wrote on Sooke businesses, activities, scenic places, etc… in Sooke and our Sooke region.
I still think the challenge needs to be formalized to help everyone understand how easily we can make Sooke and the Sooke region more in the mind of people so they think Sooke more often than any other place like Tofino, etc. We will get more visitors, more dollars will flow through our region and into the local businesses, etc… easy and at no cost!
It is not only through Trip Advisor but with Yelp and Google + that we can market our region for free.
Also use through Facebook (every time you notice something about Sooke) comments, likes, share, etc. that highlight every time what is about Sooke and the region.