MICHAELS: Bad McAd leaves a bad taste in my mouth

“If you are trying to figure out how to spend that fiver, consider taking a moment to unplug from the trite network of now and 15-seconds-from-now…”

The unhealthy remnants of McChickens past coat some of my most cherished adolescent memories and that always makes me loath to criticize the McEmpire.

My thoughts on it have always been, it’s going to kill you if you go in too deep. But in the end, as is the case with so many things, it’s your choice. And it’s not like there hasn’t been ample warning.

An alarmingly irradiated looking red-head has been their spokesperson since the dawn of time and, of course, there’s their abysmal reputation for ingredients. How many restaurants have been linked so directly to the destruction of the rain forest and the creation of the stereotypical Fat American? I mean, McDonalds has a lot of issues to overcome— why should I add to the heap?

With a 15-second radio ad that was quickly pulled, I finally found cause.

It starts as so: “You could get a museum tour for $5.”

RELATED: MUSEUM BITES BACK

A woman playing the role of a museum guide then says, “There were dinosaurs and then there weren’t …OK, then, exit through the gift shop.”

The narrator then returns to tell listeners they could spend their $5 on a value meal with a sandwich, fries and drink, “at participating restaurants.”

It’s supposed to be funny and light, I suppose. But museums are taking umbrage and so am I. After all, we are in dark times.

This is the era of ignorance and celebrity politicians. This is the time in history where people aren’t celebrated for their skills, but rather their ability to drag 15 second attention spans in their direction — let tomorrow be damned.

It’s a time where many actually think it’s OK to say that they don’t know about culturally significant moments in history, because it happened before they were born. For the record, the latter is a comment I’ve been told at an alarming frequency, in reference to movies, music and history.

Now not to get too carried away, but here’s a line many must have forgotten — when you don’t know your history you’re doomed to repeat it. Do you really want to repeat the ’90s? Wait… we’re already doing that, but it gets worse the further back you go and we need to keep an eye on all the moments that were.

You know who has a really good grasp on what those times mean, and how they shaped who we are today?

The women and men at the museum.

If you want to know about the migrant workers who built this city, you know who you should ask? The women and men at the museum.

If you want to know how racism twisted the culture of the countryside long before most people knew it existed, go to the museum.

If you want to be versed on the importance of agriculture, the railroad the or even the Second World War draft, do you know where you can go?

The museum.

The women and men there are the keepers or our most valuable assets — our shared memories and the permanent fixtures of the times we’d be remiss to forget.

So if you are trying to figure out how to spend that fiver, consider taking a moment to unplug from the trite network of now and 15-seconds-from-now and consider communing with the keepers of the permanent, ineffable and unquantifiable assets that represent all we have been and can be.

It’s much more worthy of your Mclovin’ than the McEmpire.

To report a typo, email: edit@kelownacapnews.com.



kmichaels@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Gun, drugs and cash seized in arrest of alleged Victoria fentanyl dealer

Brent Connors is facing nine charges in relation to the investigation

Sooke Road bus pullouts now operational, says province

Pullouts are located at the West Shore Parkway, Laidlaw Road and Harbourview Road

SOOKE HISTORY: T’Sou-ke and Pacheedaht paddlers

Elida Peers | Contributed This 1993 photo taken by Angela Bailey when… Continue reading

PHOTOS: Oak Bay police officers rescue baby seal found on rocky shoreline

Marina Mammal Rescue Centre recommends residents observe from a distance

B.C. man (pick up truck, Lucky Beer poster, and all) revels in return to Esquimalt

Rear-Admiral Bob Auchterlonie assumed command of the Maritime Forces Pacific

Victoria Ska and Reggae Fest fills harbour with music

Music festival wraps with free party Sunday at Ship Point

WEB POLL: Should illegal immigrants be separated from their children?

Should illegal immigrants be separated from their children?… Continue reading

5 fun things to do this weekend in Greater Victoria

Victoria Ska and Reggae Fest, Ride Don’t Hide, Cordova Bay Day and more

Vancouver Canucks tab Quinn Hughes with No. 7 overall pick in NHL draft

University of Michigan standout was second defenceman picked in first round

Jogger spent two weeks in U.S. detention centre after accidentally crossing B.C. border

Cedella Roman, 19, crossed the border while out for a run

B.C. woman with severely disabled son keeps getting parking tickets

‘There has to be something they could do’

Man brandishes axe during robbery

Mounties were able to locate the suspect within two hours of the incident

‘Creep off’ reporting system aims to track street harassment in Metro Vancouver

Text-based hotline launches to collect public reports on where and when harassment occurs

Happy ending for orphaned bear cubs

Two orphaned bear cubs were captured in Castlegar and sent for rehabilitation.

Most Read