The NHL unveiled the name of its 32nd team, the Seattle Kraken. (Seattle Kraken)

Release the Kraken: Seattle unveils name for NHL franchise

Team will play out of Seattle

The NHL’s newest team finally has its name: the Seattle Kraken.

The expansion franchise unveiled its nickname Thursday, ending 19 months of speculation about whether the team might lean traditional or go eccentric with the name for the league’s 32nd team.

“The Kraken is a name born of the fans. It was suggested and championed by the fans,” Seattle CEO Tod Leiweke said.

In opting for the sea creature of Scandinavian folklore, Seattle bypassed options like Sockeyes, Evergreens or Metropolitans, the last of which would have been a nod to Seattle’s hockey history. There was even a push from some fans for the team to try to acquire the Thunderbirds name from the local junior team.

But Kraken was a clear favourite among fans, who rallied around the name soon after the expansion franchise was awarded in December 2018. The enthusiasm has grown since as the team built toward its debut for the 2021-22 season.

It’s edgy and sounds menacing. And it gave the franchise a clear brand going forward.

“I think that we felt like this is so authentic and noble, and we hit all the main things that we really wanted that we feel really strongly that this is the right choice,” Heidi Dettmer, Seattle’s vice-president of marketing, told The Associated Press. “I’ve totally fallen in love with this brand and I think our fans will.”

Seattle also unveiled its primary colours, which will be a deep dark blue — almost black — and a lighter shade of blue as a complement.

___

Tim Booth, The Associated Press

NHLseattle

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

VIDEO: Internet famous Yukon-based bhangra dancer explores Vancouver Island

Gurdeep Pandher spreads joy through dance, forms cross-cultural connections amid pandemic

Avoid giving dogs ice cubes, says Greater Victoria vet

Tips for keeping dogs cool and safe this summer

Hungry Hearts Gala goes virtual with new mac and cheese competition

Results will be announced on Facebook live stream event

GVPL staggers reopening of three more branches in Oak Bay, Saanich and Victoria

More Greater Victoria Library branches to reopen in August

Gaps in the system: Youth cope with homelessness in Greater Victoria

Four-part series will look at youth homelessness in the region

53 new COVID-19 cases, no new deaths cap off week of high infection rates in B.C.

Roughly 1,500 people are self-isolating because they either have COVID-19 or have been exposed to it

Unofficial holidays: the weird and wonderful things people celebrate around the world

On any given day of the year, there are several strange, silly or serious holidays to observe

Missing teen visiting Courtenay found safe

She had last been seen going for a walk on Aug. 6

Moving on: Tanev scores 11 seconds into OT as Canucks oust Wild

Vancouver beats Minnesota 5-4 to move into first round of NHL playoffs

Fitness non-profit challenges citizens to invent a game to be physically active

The campaign was launched after a study showed only 4.8 per cent of children and youths in Canada met required standards of the 24-hour movement guidelines

Gene editing debate takes root with organic broccoli, new UBC research shows

Broccoli is one of the best-known vegetables with origins in this scientific haze

VIDEO: U.S. Air Force pilot does fly-by for B.C. son amid COVID border separation

Sky-high father-son visit plays out over White Rock Pier

3 Vancouver police officers test positive for COVID after responding to large party

Union president says other officers are self-isolating due to possible exposure

Vancouver Island team takes on wacky challenges of world’s largest scavenger hunt

Greatest International Scavenger Hunt taking place Aug. 1-8

Most Read