Toronto Wolfpack’s Ricky Leutele passes the ball as he’s wrapped up by Featherstone Rovers’ James Harrison during first half of the Million Pound Game in Betfred Championship rugby league action in Toronto, Saturday, Oct. 5, 2019. THE CANADIAN PRESS/Cole Burston

Toronto Wolfpack to advertise CBD cream on 2020 Super League jersey

Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence

The Toronto Wolfpack will be walking advertisements for one of their own products in 2020 with the brand Rugby Strength, a CBD-infused body cream, featured on the front of their jerseys for the Super League season.

Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence. A Wolfpack spokesman says the club is finalizing a new deal with the airline, whose name will still be on the jersey but not on the front.

The Wolfpack and HowlBrands, a wholly owned subsidiary, announced last May that they were partnering with Vancouver-based companies International Cannabis Corp. and Organic Flower Investments Group Inc. to launch a line of athlete-focused cannabidiol products.

“Our profile as a global sporting team is ever-expanding and Rugby Strength plays a key role in this,” Wolfpack CEO Bob Hunter said in a release Monday. “We are delighted to be in the rapid-growth market of CBD pain-relief and alternative, natural medical solutions to ever-present problems athletes and others face in their lives.”

According to its website, Rugby Strength “is for the gladiator writhing in each of us, for the connoisseurs of high-contact, for the adrenaline junkies craving their next impact, for those willing to push the body past its breaking point. Rugby is not a sport, it’s a form of life.”

The team will wear the new jersey for the Jan. 19 pre-season game against Castleford Tigers, which doubles as a testimonial for Castleford veteran Michael Shenton.

The jersey is to be unveiled next week.

Rugby Strength is currently on sale in the U.K., with launches in other countries planned for early this year. The company is awaiting the final word from Canadian authorities on regulations on hemp-derived CBD products.

HowlBrands products are manufactured with THC-free, CBD extract from organically grown hemp.

ALSO READ: Canada beats Russia 4-3 in world juniors hockey tournament

—-

Neil Davidson, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Woman comes home to ‘entirely different’ Victoria after cruise ship, military base quarantine

Melanie Sibbitt booked herself a last-minute vacation on a cruise ship hit by COVID-19

Victoria street nurse thanks public for outpouring of donations

Businesses and individuals donated gloves, masks, sanitizers and more to frontline workers

COVID-19: Victoria moves homeless into 35 hotel rooms across the city

Mayor pleads with residents to stay inside during pandemic

Wheelchair user asks people to leave space on sidewalks to socially distance

Wendy Cox says many people are not stepping off the sidewalk to allow her space

Victoria brewery uses 3D-printer to make face shields for health care workers

Phillips Brewing is teaming up with engineers to create single-use medical equipment

B.C. records first at-home death from COVID-19, but 70+ hospital patients have recovered

Total of 970 novel coronavirus cases in B.C., with the majority in the Lower Mainland area

BC Ferries able to restrict travel for sick passengers

Ferries working on schedule shifts to keep workers safe

LifeLabs reducing public hours as it assists with COVID-19 testing

Coronavirus tests not done at B.C. patient centres, referrals only

COVID-19: A message from the publisher

We will be making some changes to our print editions during these unprecedented times

Canada expands 75% wage subsidy to COVID-19 affected businesses of all sizes: Trudeau

Program will provide up to $847 per week for each worker

Pay parking suspended at B.C. hospitals due to COVID-19

Temporary free parking reduces need for keypads, contact

Helping those at risk, one piece of paper at a time through ‘isolation communication’

Simple paper tool during pandemic making its way across Canada thanks to social media.

‘Back to school, in a virtual way’ for B.C. students in COVID-19 pandemic

Province adds online resources to help parents at home

Most Read