A competitor celebrates after crossing the finish line at teh 2007 Sooke Subaru International Triathlon.

TSN coverage of triathlon comes with hefty price tag

Sooke Subaru Triathlon on August 7 to be filmed

The Subaru International Triathlon on Aug. 7 might make Sooke famous, but it’s not going to be free.

The event is set to be televised on TSN, and Sooke’s cost of bringing a TV production crew to town is $35,000, said Laura Byrne, Parks and Environmental Services Coordinator.

“We’re supporting economic development,” said Byrne. “I just really think it’s a wonderful opportunity to sell Sooke to Canada.”

The district has earmarked $25,000 that goes directly to production of the triathlon itself, with another $10,000 towards production and editorial of commercials played throughout the one-hour TV coverage that is supposed to reach an audience of 1.2 million people.

The contribution by Sooke is only a portion of the total price — the rest is covered by LifeSport Coaching and Events, the company that is organizing the event.

Byrne said the publicity for the town will be unmatched.

“Every shot will be of the District of Sooke. Shots of the spit, shots of all the roadways, editorial comment of all the things to do in Sooke,” she said.

“What I’d like to stress is that every business owner will benefit from the exposure that this initiative will bring.”

Television coverage is just one more piece of the puzzle towards the district’s goal of drawing more exposure to the region and allowing a full-blown ironman competition to be hosted here, which gives “a second level of branding,” said Byrne.

The date for the triathlon to be aired on the speciality sports channel has not yet been confirmed, but is usually three to four weeks after filming, she added.

Just Posted

Sixty Sooke homes needed to host Japanese students

Homestay program offers visitors a taste of life in Canada

B.C. Lions hype-man marks 15 years of cheers

Crazy P cheers, chants, bangs his drum and spreads a message of love

Saanich Peninsula Hospital Foundation looks to grow funding for memory garden

Foundation will start new campaign next month as it wraps up recruitment campaign

Survey says 27% of Victoria employers look to hire this quarter

Another 13 % of employers anticipate cutbacks

Sidney councillor calls for more public access to waterfront

Coun. Sara Duncan made the comment as municipality and marine operator

VIDEO: A moment to remember during the World Lacrosse Men’s Indoor Championship in B.C.

Diego Hernandez Valenzuela’s team lost, but he felt like a winner Saturday

PHOTOS: Steller sea lion with plastic around neck rescued on Vancouver Island

Rescue staff determined the plastic band cut the protected animal’s neck approximately two inches

B.C. VIEWS: School officials join fact-free ‘climate strike’

Students, public get distorted picture of greenhouse gases

Handgun crackdown, health spending and transit plans latest campaign promises

Friday was the end of a busy week on the campaign trail

B.C. woman photographs massive ant swarm on Abbotsford driveway

She asked what the ants were doing? The answer: war

Iconic 90s TV show ‘Friends’ celebrates 25th anniversary

The iconic, decade-long television show aired its first episode 25 years ago today

Police arrest B.C. phone scammer linked to illegal call centres in India

Person arrested in Burnaby here on a work visa, says police

Air Canada forced girl, 12, to remove hijab: civil rights group

The San Francisco Bay Area office of the Council on American-Islamic Relations calling for change

Most Read