A “Be Kind” message is printed on the 2019 Pink Shirt Day T-shirts available at London Drugs stores and online at pinkshirtday.ca. (submitted photo)

Pink Shirt Day a reminder to ‘T.H.I.N.K.’ before posting on social media

‘Be Kind’ message on shirts sold for anti-bullying activities of Wednesday, Feb. 27

This year’s official “pink shirt” proclaims “Be Kind” as part of a campaign to encourage people to think before they post on social media.

Cyberbullying continues to be the focus of the anti-bullying awareness campaign, which culminates with a number of activities and events on Wednesday, Feb. 27.

On Pink Shirt Day, many Canadians wear pink to show their support for safe and inclusive schools, workplaces and communities.

“This year we are focused on encouraging everyone to ask themselves to T.H.I.N.K. before posting any online messages,” Sara Dubois-Phillips, executive director of the CKNW Kids’ Fund, said in a release.

“We want people to ask themselves if it is True, Helpful, Inspiring, Necessary and Kind.”

Roots of the campaign began to grow in 2007, when two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a message of solidarity to the bully.

Inspired by the story, CKNW Orphan’s Fund later began efforts to raise funds for anti-bullying efforts in Western Canada. To date, more than $1.8 million has been collected from sales of Pink Shirt Day T-shirts.

Net proceeds are distributed through CKNW Kids’ Fund, as the organization has been known since 2018, to support youth anti-bullying programs throughout Western Canada, including the Boys & Girls Clubs.

Richmond-based London Drugs is the campaign’s official retailer of the shirts, available in youth and adult sizes in stores and also online via pinkshirtday.ca. In 2018, more than 20,000 of them were purchased.

The retailer is also selling pink-shirt plush bears, “Be Kind” toques and pink wrist bands to raise awareness and funds to support the campaign. This year, London Drugs is joined by Surrey-based Coast Capital Savings as the retail and presenting sponsors of Pink Shirt Day 2019.

Like us on Facebook and follow us on Twitter.

Just Posted

Sooke councillor’s flip-flop fails to scuttle fourth pot location

Majority of council favours a market-driven approach

No apologies for telling the hard stories

Community news platforms must be more than a community calendar

Purple Day 2019: Victoria marks epilepsy awareness day

1 in 100 Canadians live with epilepsy, a neurological disorder with many symptoms

Famous Floyd’s to open in Royal Oak

Building in Saanich turns iconic pink of local breakfast chain

Team Canada athletes training at CFB Esquimalt for 2019 Warrior Games

Games enhance the recovery of ill and injured soldiers

VIDEO: RCMP reveal five kids hit in deadly B.C. crash

The children range in age from six to 17.

Study: Why Canadian police should have a dedicated animal cruelty unit

People view fighting animal cruelty as a public responsibility

Convicted pedophile from B.C. raises fears after move to Ontario

Police have issued a warning about Madilyn Harks in Brampton

Mystery plane wakes up B.C. residents

An aircraft circled Langley City over the weekend after midnight for about an hour

Stranger climbs onto B.C. family’s second-floor balcony, lights fire in barbecue

Incident in Abbotsford terrifies family with two-year-old boy

Island Health announces funding for 52 projects on Island

$750,000 will go to fund these projects

POLL: Do you still have a landline telephone?

With smart phones becoming an indispensable part of modern-day life, more and… Continue reading

UPDATED: IHIT investigating fatal crash in Surrey

Three people dead, investigators expected to be at scene ‘for significant amount of time’

Eviction halted for B.C. woman deemed ‘too young’ for seniors’ home

Zoe Nagler, 46, had been given notice after living in the seniors complex in Comox for six years

Most Read