Pharmacy shoppers can no longer collect loyalty points on prescription drug purchases after a ban imposed by the College of Pharmacists of B.C.

Loyalty point ban hits B.C. pharmacies

Prohibition on drug 'kickbacks' faces court challenge

B.C. pharmacies are now banned from handing out loyalty reward points to customers for prescription drug purchases.

The measure – effective Dec. 2 – is already drawing outrage from shoppers and has sparked a legal challenge from Canada Safeway and Thrifty Foods, both arms of the Sobeys group that offer popular loyalty card points.

The College of Pharmacists of B.C. first proposed a ban in 2012 but shelved it amid strong public opposition.

However, the college’s board re-examined the issue after the provincial election and unanimously approved the ban Sept. 20, arguing loyalty points are a powerful lure that can alter some shoppers’ buying habits and potentially harm their health.

The bylaw prohibits various gifts, rebates, refunds and other incentives, not just loyalty points.

The college says such incentives are inappropriate “kickbacks” to customers.

“After careful consideration, the College still firmly believes that paying patients for prescriptions is unprofessional, unethical and unsafe,” it states on its website.

The college argues some patients may go without their medicine until they can fill a prescription on a loyalty point bonus day.

It also believes patients with third-party insurance who don’t pay out of pocket may keep refilling a prescription after they no longer need it just to collect more points.

The college calls that a drain on limited health care dollars and says drugs not used by the intended patient may be abused by others or diverted to the illegal drug trade.

It says paying customers a kickback undermines pharmacists’ integrity and the credibility of the profession.

“Patients do not expect to receive payments for other health services they receive, and drug therapy should not be the exception to that rule.”

The college hopes a points ban will result in patients choosing a pharmacy or pharmacist on their own merits, not inducements.

Some patients on Canada Safeway’s Facebook page said they may switch to closer pharmacies as a result of the ban on issuing Air Miles points for prescriptions at Safeway.

Victoria senior Randy McEwen said he doubts anyone would delay filling prescriptions for the sake of a bonus.

“Most Canadians are smart enough to make rational decisions,” said McEwen, who uses prescription points to fly his children in from Edmonton. “This ban discriminates against the elderly and the chronically ill. Why would you let me collect points on gas or banking but not on prescription drugs?”

Canada Safeway and Thrifty Foods are slated to be in court next week seeking an injunction.

They argue the incentives ban mainly targets larger chains and unfairly props up smaller independent pharmacies.

“There is no evidence that incentives pose a risk to patient care or safety, or that they undermine the ethical conduct of pharmacists,” said the Sobeys petition in B.C. Supreme Court.

Exempted from the ban are free or discounted parking or delivery services, and payment by credit or debit cards that generate loyalty benefits.

Similar reforms have been enacted in Ontario and Quebec. B.C. has banned point awards on Pharmacare-covered prescriptions since 2011.

Just Posted

Work begins on Sooke’s Evergreen Centre expansion

More trees will be planted to replace those lost

HarbourCats four-game win streak hits stall in Walla Walla

Victoria team loses the first of a three-game set 6-3 in Washington

Cash for butts program giving away $1,500 to Victoria cigarette butt-collectors

Organizer hopes to raise awareness of microplastics and cigarette butt pollution

VIDEO: Reports say Lashana Lynch is the new 007

Daniel Craig will reprise his role as Bond one last time

Graphic suicide scene edited out of ‘13 Reasons Why’ finale

Suicide prevention groups support the decision

Nine kittens and cats rescued after being locked in bins in northern B.C.: SPCA

SPCA says cats were starving, and matted with feces and urine

High-speed rail link would run from Vancouver to Seattle in under 1 hour: study

Annual ridership is projected to exceed three million

ICBC insurance renewals get more complicated this year

Crash history, driver risk prompt more reporting requirements

U.S. tug firm to be sentenced for 2016 spill in B.C. First Nation’s territory

The Nathan E. Stewart spilled 110,000 litres of diesel and heavy oils in October 2016

B.C. man dies from rabies after contact with Vancouver Island bat

Last known case of human rabies in B.C. was 16 years ago

Asylum figures show overall slower rate of irregular crossings into Canada

Between January and June 2019, a total of 6,707 asylum seekers crossed irregularly into Canada

Wolves not gnawing into Island’s prey population

Forestry practices, not predation, blamed for reduced numbers in prey animals

Most Read