A large mural painted by Kay Lovett at The Stick in the Mud.

A large mural painted by Kay Lovett at The Stick in the Mud.

Stick branches out

Local coffee shop extends to Prestige hotel for the summer

The local coffee roaster and cafe is expanding to a second location in Sooke on a trial basis. Stick in the Mud Coffee House and Specialty Roaster will be giving a location at the Prestige a good old fashion kick at the coffee can. Taking over what used to be known as Sophies will give Dave Evans, owner of the Stick, an opportunity to do a trial run of operating a second location in Sooke.

“I’m not sure that I ever envisioned having a temporary summer location in the lobby of a five star hotel,” said Evans. “This short term project at the Prestige Hotel gives us a chance to look at our infrastructure and our capabilities, and to see if we can do this. And if we can do it, maybe within a year we will look for a second location.”

Evans operates within a community a high-calibre coffee outlets, which have been springing up over the past decade throughout Vancouver Island. He is not afraid of competition; rather, he embraces the opportunity to collectively raise the bar. “The rising tide floats all boats,” he said. “More people drinking coffee is what I want.”

The Stick first opened its doors in July, 2007, in an obscure, tucked-away location that would definitely NOT attract the curious, unsuspecting passer-by. And some how, through a combination of:  word-of-mouth, community participation, advertising, consistent marketing, and reputation, the Stick not just survived but  grew. Now, he has a staff of 16 that include six bakers managed by Cathi Coutts, nine bar staff managed by Garrath Morgan, and, of course, himself.

For now, the Stick will operate a morning cafe at the Prestige.

“It’s here, it’s an asset,” says Evans in regard to the Prestige. “It’s bringing people to Sooke who might never come to Sooke.”

The current hours will go from 7 to 11 a.m.

 

If you have business news give the editor a call at 250-642-5752 or email: editor@sookenewsmirror.com.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

West Shore RCMP is asking for the public’s help in locating Mackenzie Courchene, a Langford teenager.
MISSING: Mackenzie Courchene last seen in Langford on March 2

West Shore RCMP is asking for the public’s help in locating the Langford teenager

Rendering of the proposed Esquimalt public safety building. (Courtesy Township of Esquimalt)
Esquimalt blazes new trail toward modern public safety building

Township using alternative approval process for first time to gauge public support for proposal

Landmarks such as Howard the giant gnome at Galey's Farm in Saanich make a stunning backdrop for celebratory dance in the Greater Victoria Festival Society trailer for its coming Dance Victoria campaign. (Screeshot/Greater Victoria Festival Society)
Residents’ videos help campaign Dance Across Victoria

Celebratory dance clips to be compiled into Greater Victoria Festival Society video

Reynolds Secondary School’s spring musical Freaky Friday features Grace Fouracre as teen Ellie Blake (left) who swaps bodies with her overworked mother, Katherine, played by Nadia Lurie. (Photo courtesy Reynolds Secondary School)
Saanich high school goes virtual with Freaky Friday musical

Reynolds Secondary theatre program to livestream performances March 9-12

Saanich Fire Department. Black Press Media File Photo
Fire displaces three Saanich families from two homes

Saanich firefighters found the fire had spread to a neighbouring home upon arriving

Elvira D’Angelo, 92, waits to receive her COVID-19 vaccination shot at a clinic in Montreal, Sunday, March 7, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
‘It’s been a good week’: Tam hopeful on vaccines as pandemic anniversary nears

Tam says the addition of two new vaccines will help Canadians get immunized faster

Const. Allan Young. Photo: Abbotsford Police Department
Manslaughter charge laid in Nelson death of Abbotsford police officer

Allan Young died after an incident in downtown Nelson last summer

(The Canadian Press)
‘Worse than Sept. 11, SARS and financial crisis combined’: Tourism industry in crisis

Travel services saw the biggest drop in active businesses with 31 per cent fewer firms operating

The Port Alice pulp mill has been dormant since 2015. (North Island Gazette file photo)
Parts recycled, life returning to inlet as as old Port Alice mill decommissioned

Bankruptcy company oversees de-risking the site, water treatment and environmental monitoring

The Conservation Officers Service is warning aquarium users after invasive and potentially destructive mussels were found in moss balls from a pet store. (BC Conservation Officers Service/Facebook)
Aquarium users in B.C. warned after invasive mussels found at pet store

Conservation officers were told the mussels were found in a moss ball from a Terrace pet store.

Hockey hall-of-fame legend Wayne Gretzky, right, watches the casket of his father, Walter Gretzky, as it is carried from the church during a funeral service in Brantford, Ont., Saturday, March 6, 2021. HE CANADIAN PRESS/Nathan Denette
Walter Gretzky remembered as a man with a ‘heart of gold’ at funeral

The famous hockey father died Thursday at age 82 after battling Parkinson’s disease

Donald Alan Sweet was once an all star CFL kicker who played for the Montreal Alouettes and Montreal Concordes over a 13-year career. Photo courtesy of Mission RCMP.
Ex-B.C. teacher who was CFL kicker charged with assault, sexual crimes against former students

Donald Sweet taught in Mission School District for 10 years, investigators seek further witnesses

(Black Press Media files)
Medicine gardens help Victoria’s Indigenous kids in care stay culturally connected

Traditional plants brought to the homes of Indigenous kids amid the COVID-19 pandemic

Most Read