B.C. hip hop artist signs with international label

Family, music and money — in that order. That’s the mantra of Rory MacLeod, aka NOX

Family, music and money — in that order.

That’s the mantra of Vernon hip hop recording artist Rory MacLeod, who raps under the moniker NOX. And it’s a formula that has paid off for the father of two, who recently signed with Bentley Records — an international record label with roots in New York City.

“I focus on being the best father I can be and leading by example, showing them that you can achieve things if you never give up,” MacLeod said of the lesson he hopes to impart on his seven and nine-year-old sons.

MacLeod has been laying down tracks since graduating production school in 2003, striving to carve his own musical path along the way.

“I just had a bunch of tracks I figured where at the level I wanted them to be,” MacLeod said. “It feels great. It feels like a good step. Things are falling into place.”

With hopes of gaining traction outside the ultra-competitive American market and instead focusing on Europe and Asia, MacLeod is stoked on signing with an international record.

“It allows me to reach out internationally and hopefully have it hit somewhere,” he said. “The songs are good. I think if people hear them, it will gain some traction.”

Drawing inspiration from a variety of influences, MacLeod’s lyric-heavy tracks are backed both by smooth hip hop beats — demonstrated on his Nov. 29 single Nobody but You feat. Freysh — and deep rap grooves, prevalent on his Oct. 5 single Fire It Up.

“My end goal is to create something unique,” MacLeod said. “If you be yourself 100 per cent, you’re guaranteed to have something unique.”

Produced by Mt. Pleasant, Fire It Up and Nobody but You are tracks MacLeod is excited about for their ability to showcase his hip hop flavour.

“When I set out to write a song, I try to keep it real so there’s something for everyone,” MacLeod said. “And I’ve always felt that somewhere inside there is a hit song.”

But collaborating with Atlanta-based artist Freysh on Nobody but You and working with Shane Bouthillier of Cold Driven fame at his studio in Armstrong on his way to crafting his masterpiece is half of the fun.

“(I love) just getting together with right-minded people and seeing what can happen,” MacLeod said. “I just love the whole creative process of basically knowing that when you start, you don’t know where it will end up.”

NOX’s third single, produced by Bouthillier, is slated to drop early 2018. And in the meantime, MacLeod plans on continuing to follow his family, then music, then money mantra.

“I like to keep it simple and focus on what’s important. Between being a dad and the studio, that’s where my time goes,” MacLeod said.

“It’s not a bad mix.”

NOX’s Nobody but You feat. Freysh and Fire It Up are both available on iTunes and Spotify. For information on upcoming hits, follow NOX on Facebook and Instagram.

RELATED: Group to wake Vernon up to new hip hop sounds


@VernonNews
entertainment@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Just Posted

Const. Sarah Beckett’s family sues drunk driver that killed her

Lawsuit seeks financial compensation from Kenneth Jacob Fenton

Premier promises to make Juan de Fuca Marine Trail a priority

Group says trail needs increased investment and attention

T’Sou-ke Nation and CRD sign land use agreement for Sea to Sea Regional Park

T’Sou-ke Nation and the Capital Regional District ratified an agreement yesterday on… Continue reading

Over 13,000 food items collected during Sooke’s 10,000 Tonight

EMCS fundraisers collects items for Sooke Food Bank

UPDATED: Woodwynn Farm decries eviction notices

Central Saanich treamtent centre says the municipality issued ‘No Occupancy’ orders Wednesday

Me Too At Work: Sexual assault and harassment in the B.C. workplace

Introducing an in-depth look at who is affected and what can be done

Const. Sarah Beckett’s family sues drunk driver that killed her

Lawsuit seeks financial compensation from Kenneth Jacob Fenton

SPCA seizes 74 animals from Barriere property

Constables removed sheep, piglets, chickens and more

Penticton addiction recovery centre plan halted by neighbours

Recovery centre operator said neighbours bought property ‘in haste’

Reservations to be needed year-round at Garibaldi Park

Change will go into effect Jan. 2 to protest environment from overuse

One person dead in logging truck collision

“The logging truck was stopped for other traffic, and it was rear-ended by a passenger car.”

LETTER: Courtesy, respect paramount at Saanich council

Council interrogated and prevented Dr. Lynn Husted from sharing important information

Choices operations extended until spring 2018

Residents will be transitioned to former Tally Ho site in Victoria

Home services, rental rates top concerns: B.C. seniors’ watchdog

Premier John Horgan pledges action on rental housing in 2018

Most Read