Film asks: Are we all insane?

Exploring the billion dollar industry of pharmaceuticals

Awareness Film Night opens its 17th season on Oct. 12 with the film The Marketing Of Madness:  Are We All Insane?

In 2007 half a million children and teenagers took at least one prescription for an anti-psychotic drug.

These powerful chemicals, designed originally for only the most seriously mentally troubled, are now a billion dollar industry.

This 2010 film documents the impact of this psychiatric-pharmaceutical partnership which has created an $80-billion profit from peddling psychotropic drugs to an unsuspecting public.

The film explores the validity of psychiatrists’ diagnoses, the safety of their drugs and disease mongering (selling sickness to the worried well). It exposes the truth behind slick marketing schemes, the ghostwriting of published studies, outright scientific deceit and asks the question:  how did psychotropic drugs with no target illness, no known curative powers and a long and excessive list of side effects, become the go-to treatment for every kind of psychological distress and how did psychiatrists espousing these drugs come to dominate the field of mental health treatment?

Awareness Film Night has been showing monthly films on topics normally disregarded by the mainstream media since 1994, beginning with the film Manufacturing Consent, Noam Chomsky’s iconic documentary that details the methods used by the media to manipulate public opinion. Topics over the years have ranged from organic farming in Cuba to Palestinian Hip Hop bands; farmed salmon to the war in Afghanistan as told by an Afghani woman M.P.

A lending library of many of the previously screened Awareness Film Night documentaries is available to the public, generously located at the Video To Go in Sooke. The upcoming film season will feature documentaries on smart meters, modern education’s invasion of traditional cultures world-wide, a wild trip up the West Coast and creating a farm, among many more.

The films are held on the second Wednesday of the month from October through May at the Edward Milne Community School theatre.

Showtime is at 7 p.m.  Admission is by donation.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

‘I’ve fallen through the cracks’: Victoria woman calls herself new face of homelessness

Tonya Alton has had to move almost ten times since a ‘wrongful eviction’ in March

UPDATED: Young deckhands backed out of fatal Arctic Fox II trip just before fishboat departed

Inexperienced twin brothers had ‘gut feeling’ and bailed before going to open ocean

Edward Milne students clean up Whiffen Spit

Volunteers find styrofoam, cigarette butts and a single shoe

Missing python found under vehicle in Victoria

The snake was located more than six kilometres from where it went missing

View Royal teen inspired by pandemic creates thermal camera from scratch

14-year-old plans to make 10 touchless hand sanitizers for schools

B.C. records new COVID-19 death, 85 more cases; Horgan calls on celebrity help

This brings the total number of active confirmed cases to 531 across the province

Feds seeking private consultant to design firearm buyback program

The ban covers some 1,500 models and variants of what the government considers assault-style weapons

Face masks for teachers can impact learning on young children, experts say

Face coverings, mandatory in most indoor public places across the province, can help limit the spread of COVID-19

Horvat scores 2 as Vancouver Canucks beat Blues 5-2 in NHL playoff opener

Game 2 in best-of-seven series goes Friday night

Old-growth forest defenders in Campbell River call for B.C. forest minister’s resignation

Protestors outside North Island MLA’s office ask government to stop old-growth logging

Teachers to get 2 extra days to prepare for students’ return, now set for Sept. 10

Students will first start with orientation and learn rules of COVID-19 classroom policies

High-volume littering at Cape Scott draws ire from hiking groups

Popular Vancouver Island hiking spot not closing, but frustration about crowding grows

SFU to drop ‘Clan’ varsity team name

The ‘Clan’ name is shortened from ‘Clansmen,’ and was introduced roughly 55 years ago

New Tory leader must build a strong team in Commons and for the campaign: Scheer

Scheer marked his final day in the House of Commons today as leader of the Opposition

Most Read