Adrena LINE received the thumbs up from a business magazine as being a great place to work.

Adrena LINE received the thumbs up from a business magazine as being a great place to work.

Ziplining company a great place to work

Adrena LINE reaps an award from B.C. business magazine

  • Dec. 7, 2011 9:00 a.m.

Regular Sooke adrenaline purveyor, Adrena LINE, is just racking up the accolades having received a second award in just about as many months — this time earning a nod from BCBusiness magazine last week as one of best companies to work for.

The local business was recognized as the number two place one wants to collect their paycheque from in the hospitality and tourism sector, and the number nine employer in all of B.C. with under 100 employees.

“As a company we were pretty stoked,” said part-owner Jeremy Wilson.

“Being in a seasonable (market) it’s tough. We try to make it a fun environment or they’ll look elsewhere.”

Wilson said when they hire they try to keep the turnover rate as low as possible, trying to keep workers for two to four years.

“We put a lot of work and effort into our employees, and we put a lot into our selection process and feedback.”

A large part of that effort is investing into what Wilson calls wellness. Even in a short season, starting March 1 and ending on Halloween, Adrena LINE puts on four to five staff events like an annual barbecue and beach party. They also work with other industry partners trading ziplining for activities like whale watching or kayaking. And, of course, unlimited ziplining for employees and passes for their friends and families.

Throughout the year, there are also sales competitions to determine who sells the most memberships or photos. Prizes can be dinner at a nice restaurant, or a night’s stay in a downtown Victoria hotel.

The staff consists of around six guest agents, which is the entry-level position that looks after front desk duties, and 20 guides. All but one filled out a lengthy survey issued by BCBusiness gauging employee satisfaction. Management also filled a separate survey that dealt with training practices and communication with workers, something that Wilson said they take very seriously.

“(At the end of a season we ask) what did you think, what bothered you, what did you like? If they like those areas then lets focus on those areas.”

That has ensured that over the last four years Adrena LINE has been in operation, there are always familiar faces returning who have been a key component  of the company’s success. Even in the face of dropping business in tourism across the southern Island, Wilson said their numbers in 2011 weren’t down dramatically from a year previous.

“We’re not just waiting for people to come in that door for ziplining,” he said. Instead, they have formed several strong industry ties such as with the Coho and Clipper ferries.

And, Wilson acknowledged, a little recognition never hurts.

“It’s nice to get rewarded in the industry that you’re in.”

Just Posted

Alex Fiset and Cooper Oakes, both Grade 4, running to the finish, raising money for the ALS Society of B.C. (Zoe Ducklow - Sooke News Mirror)
John Muir students rally for ALS support

‘Hey ALS. Nobody likes you!’ the students yelled

Greater father involvement in the home leads to improved childhood development and increased marital satisfaction, says expert. (Black Press Media file photo)
University of Victoria researcher finds lack of father involvement a drag on gender equality

Working women still taking on most child and household duties in Canada

New COVID-19 cases on Vancouver Island by local health area for the week of June 6-12. (B.C. Centre for Disease Control image)
New COVID-19 cases up on Island, but health officials say trends going right way

There were 22 new COVID-19 cases in Greater Victoria last week after just four the week before

Eric White’s roadside farm stand in Metchosin sits stocked with produce. (Photo courtesy of Eric White)
Fledgling Metchosin farmer frustrated by thefts from stand

Eric White said every dollar made at the roadside helps sustain his farm

Helicopter crew members onboard HMCS Halifax conduct inflight refueling during Operation Reassurance in the Mediterranean Sea in 2020. Some of the military choppers flying around Greater Victoria recently are taking part in a special ops training exercise. (Photo by Cpl. Braden Trudeau/Trinity-Formation Imaging Services)
Special Ops exercise brings influx of helicopters to Victoria

Ontario-based air force unit comes to Victoria to train over ocean

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

The Co-op gas station at Whiskey Creek is burning after a camper van exploded while refueling just before 4 p.m. on Thursday, June 17, 2021. (FACEBOOK PHOTO)
Exploding camper van torches Highway 4 gas station between Qualicum Beach and Port Alberni

Highway traffic blocked after Whiskey Creek gas station erupts into flames

Helen Austin performing with Trent Freeman at the 2018 Vancouver Island MusicFest. Austin is one of the many performers listed for the 2021 event.
Vancouver Island MusicFest goes virtual for 2021

Black Press to stream 25 hours of programming July 9-11

FILE – A science class at L.A. Matheson Secondary in Surrey, B.C. on March 12, 2021. (Lauren Collins/Surrey Now Leader)
Teachers’ union wants more COVID transmission data as B.C. prepares for back-to-school

BCTF says that details will be important as province works on plan for September

Provincial health officer Dr. Bonnie Henry outlines B.C.’s COVID-19 restart plan, May 25, 2021, including larger gatherings and a possible easing of mandatory masks on July 1. (B.C. government photo)
B.C. records 120 new COVID-19 cases, second vaccines accelerating

Lower Pfizer deliveries for early July, Moderna shipments up

A Heffley Creek peacock caught not one - but two - lifts on a logging truck this month. (Photo submitted)
Heffley Creek-area peacock hops logging trucks in search of love

Peacock hitched two lifts in the past month

The Calgary skyline is seen on Friday, Sept. 15, 2017. THE CANADIAN PRESS/Jeff McIntosh
2 deaths from COVID-19 Delta variant in Alberta, 1 patient was fully immunized

Kerry Williamson with Alberta Health Services says the patients likely acquired the virus in the hospital

The first suspension bridge is the tallest in Canada, with a second suspension bridge just below it. The two are connected by a trail that’s just over 1 km. (Claire Palmer photo)
PHOTOS: The highest suspension bridges in Canada just opened in B.C.

The Skybridge in Golden allows visitors to take in views standing at 130 and 80 metres

B.C. Premier John Horgan leaves his office for a news conference in the legislature rose garden, June 3, 2020. (B.C. government photo)
B.C. premier roasted for office budget, taxing COVID-19 benefits

Youth addiction law that triggered election hasn’t appeared

Most Read