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EDITORIAL: Regional hotel tax will boost tourism sustainability

By introducing hotel user fee, we tap into branding our region
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The proposed regional hotel tax is vital to advancing tourism, economic development, and community sustainability in the District of Sooke and neighbouring areas. This collaborative effort signifies a progressive approach to addressing the evolving needs of our region.

The importance of tourism in bolstering our local economy cannot be overstated.

By introducing a two-to-three percent accommodation user fee, commonly known as the hotel tax, we not only tap into a new revenue stream but also enable a more substantial investment in marketing and branding our remarkable region. These funds will attract more visitors and enhance the experience for those already coming to Sooke and its surroundings.

A regional hotel tax isn’t just about promoting tourism but also about ensuring our communities’ sustainability. By pooling resources and collaborating on a regional plan, we are positioning ourselves for growth and development encompassing an area from Metchosin to Port Renfrew. This collective approach reflects a commitment to inclusivity and recognizing that the success of one area benefits the entire region.

Local businesses, including small and medium-sized enterprises, stand to gain from this initiative. The creation of a community investment cooperative, supported by the hotel tax revenue, will provide the necessary funding to promote the growth and sustainability of these enterprises. This, in turn, fosters a thriving local economy that benefits us all.

In a rapidly changing world, we must adapt and seize opportunities that align with our long-term goals. The hotel tax is not just a tax but an investment in our future. It invests in Sooke’s prosperity, attracting more visitors to our beautiful region and creating a sustainable and vibrant community. Let’s embrace this opportunity.

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